Francisco Correa
Brand Manager (PT) · Selk'bag USA, Inc.
La Jolla, CA
In My Own Words
Business Management bachelor from Universidad de Chile and MBA candidate at UCSD. Extensive sales and trade marketing experience in Chilean industry-leading companies. Committed, versatile, and teamwork-oriented leader. Creatively contributed to organizations by managing key accounts, negotiating annual business contracts, and preparing successful annual sales and marketing plans, by strategically using market analysis.
Work Experience
Teaching Assistant
University of California San Diego2021 – 2021
Teaching Assistant for Managerial Economics, Full Time MBA course.
MBA Summer Intern
webuyanycarusa.com2021 – 2021
• Created new Landing Pages and SEO content through Google Analytics 360. • Developed marketing productivity and redesign projects that are now in the process of implementation
Retail Sales Manager
Socofar - FEMSA Chile2017 – 2020
Chilean broad-based health care leading company, with presence in Colombia and Ecuador. The Socofar Holding owns laboratories, drugstore chains, and Beauty Stores and focuses on retail, wholesale production, and distribution. • Directed the independent pharmacy distribution channel (over 1,500 accounts), supervising a team of 65 sales reps and supervisors, to deliver over 12% of the company's total revenues and 24% of EBITDA. • Exceeded the 2019 sales budget, achieving 104.4% of the assigned sales target (approximately USD $120 million)
Business Manager
Nutrisa2016 – 2017
Publicly traded Chilean company that produces, imports, and sells natural products for special dietary needs since 1984. • Led the Sales and Marketing departments, guiding and mentoring a team of 18 professionals. • Attained a 10% sales growth on Q1 2017, reverting a six-month negative sales trend. • Built the 2017 Marketing Plan and renegotiated the contract with the marketing agency, adding brands to the portfolio.
Co-founder / Manager
Yubarta2015 – 2016
• Founded a beach lifestyle clothing brand focused on sustainability and environmental awareness. • Researched and analyzed the local market and existing trends to define and design the first product lines. • Secured and managed suppliers, creating a logistics/operations plan and a complete go-to-market strategy.
Key Account Manager Senior
CCU - Heineken Chile2013 – 2015
Publicly traded company (51% ownership by Heineken group). Chile’s largest brewery, operating a multi-brand portfolio of alcoholic and non-alcoholic beverages in Chile, Argentina, Bolivia, Colombia, Uruguay, and Paraguay. • Managed the leading account for the sales channel, representing 28% of total sales, and a 29% of total margin in 2014. • Developed an exclusive packaging for Royal Guard, resulting in a 35% increase in sales, 40% in market share, and 56% in total visibility for Q1-2015. • Incorporated 116 Cristal 0.0° checkout coolers. This groundbreaking plan was later expanded to other accounts. • Supported and provided guidelines daily to more than 30 salesmen across the country.
Key Account Manager
CCU - Heineken Chile2013 – 2013
• Proposed weekend sales campaigns that generated over 400% growth index in sales. • Successfully implemented the Cristal Light Brand re-launch, achieving a 270% YOY growth. • Negotiated and introduced “Escudo Negra” in Tottus supermarkets, gaining up to 7% of total visibility.
Category Manager Trade Marketing Supermarkets and Retail Stores
CCU - Heineken Chile2011 – 2012
• Managed 65% of the total Trade Marketing Budget for the beer category, totalizing over USD $2.3M. • Constructed the "Shopper Marketing" study, designed to incorporate insights of the beer shopper in Supermarkets. • Executed and coordinated a Category Management process on two large Supermarket chains.
