Erin Dyer
Creative Services Marketing & Writing Professional · Marketer / Writer
Corte Madera, CA
In My Own Words
Cross-functional marketing manager and writing professional with 20 years experience focused in creative services within action sports and the contemporary art and lifestyle industries.
Work Experience
Creative Services Marketing & Writing Professional
Marketer / Writer2012 – Present
• Marketing management and ownership: Translates objectives into results, executing on time and seamlessly to client’s success. • Turnkey project implementation from start to finish with track record troubleshooting last minute or out-of-scope requests. • Excellent client management skills with emphasis on strategic alliances and business development. • Demonstrates ability in managing programs from conception to completion with expertise in cross-functional planning, strategy, and coordination, brand awareness, consumer insight, market research and Go-To-Market management. • Experienced with advertising and email marketing campaign implementation and optimization, with particular attention to campaign management and reporting, customer engagement, brand awareness, Google Adwords and SEO, and social media marketing. • Excellent written and verbal communication (in-depth knowledge of both AP and Chicago Manual of Style) and organization skills with attention to detail. • Builds long-term client-partner relationships. • Proven ability to manage multiple accounts simultaneously and time efficiently. • Proficient with Microsoft Office, Adobe Creative Suite (Photoshop, Acrobat, InDesign), and Google Docs.
Advertising Director, Juxtapoz Art & Culture Magazine
High Speed Productions, Inc.2010 – 2012
Managed advertising duties that included ad sales, print and digital (30%), ad placement, advertisers’ interface with editorial, and solicited and grew new business with major brands to develop and execute title-specific campaigns and special projects. I managed vendors, processed billing, and maintained multiple ongoing accounts and client marketing campaigns, acting as project manager and artist liaison for creative ad campaign strategy, development, and execution. Experience working directly with marketing directors, and creative and media planning agencies. Conducted focused market research and developed reader surveys, gleaning insights into consumer behavior and preferences to ensure accurate targeting of advertising campaigns, while maintaining ongoing communications with all accounts that fostered loyal, lasting relationships.
Associate Editor, Thrasher & Juxtapoz Magazines
High Speed Productions, Inc.2004 – 2010
• Meticulous editor, editorial and marketing writer, and photographer covering action sports, music, art, and pop culture intermixed with fashion and entertainment. • Copyedited and proofread all editorial and Web content. • Interviewed artists, collectors, and curators. • Generated article ideas and contributed images and photo editing for publication. • Assisted editor in overseeing production artists, contributing writers, and special projects. • Contributing writer, editor, and facilitator to special book projects: Thrasher’s Insane Terrain, Skate and Destroy, Ramp Plans (I and II), Skatepark Book.
Editorial Assistant, Thrasher, SLAP, Schwing!, Juxtapoz Magazines
High Speed Productions, Inc.2000 – 2004
• Copyedited and proofread all Thrasher and SLAP editorial content. • Writer and editorial contributor. • Managed Thrasher and SLAP monthly print material(s) deadlines. • Chief publication librarian and archivist. • Developed and managed archive of all original editorial documents submissions. • Special projects manager: Created and assembled SLAP’s 100th Issue collage installation; managed and assembled Thrasher’s extensive King of the Road and Carbondale Run contest materials.
Education
Professional Sequence in Editing
University of California Berkeley Extension2005 – 2005
Professional Sequence in Editing
