Dylan Haddad
Chief Marketing Officer · The Zoey Project
Chino Hills, CA
In My Own Words
Marketing professional with a passion for communications: public relations, marketing, design, event management and more. The only thing I enjoy more than telling your story is the action sports lifestyle. If you want someone creative, passionate and enjoys what he does; please look no further.
Work Experience
Chief Marketing Officer
The Zoey Project2016 – Present
Facilitate growth and marketing strategies. Increase revenue generation and reduce costs by perform risk mitigation. Implementing and managing a marketing budget to develop programs with quantifiable objectives to measure results. Modify business intelligence strategy to leverage data and analytics to drive insights. Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, market development, pricing, promotions, communications and budgets, market force effectiveness, strategic planning, revenue retention and growth. Oversee the development of new programs and create organization road-map. Measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.
Sole Proprietor
D+H By Design2015 – Present
Working freelance allows me the opportunity to perform all the hats a marketing professional can from client meetings to program development and web design to content creation. As an all in one service I am contacted to perform either projects or consultation. Create advertisement programs, press packages, collateral, communication environmental design, and websites. Oversee the development of new programs and create organization road-map. Provide social media/web design/ advertising training.
Associate Account Executive
Lages & Associates Inc.2016 – 2016
High Tech Public Relations & Marketing Agency Media Relations: Fulfilled and media request. Cultivated relationships, pitch top tier contacts. Media Intelligence: Research publications by market and audience and create and maintain media and analyst lists in Cision, and tracked coverage. Materials Development: News releases quality control, collateral development/coordination – graphics, layout, and client website support. Market/Topic Research: Seek and collect background information related to specific client markets and news monitoring/topic and competitive research. Client Support: Account management activities including client relations, activity reports, measurement stats and trade shows/events with research opportunities, graphics, promotions.
Marketing Director
YMCA of the East Valley2013 – 2015
Provided leadership to all communications and public awareness efforts for the Association. Primary responsibilities include branding, establishing consistent messaging and increasing awareness of YMCA mission work in order to expand membership, program participation, contributed and earned revenue. A few items in my scope: advertisements, press releases, team management, budgets, timelines, promotion items, social media expansion, event planning/management, reporting, and more.
Marketing and PR
Universal Surveillance Systems2012 – 2013
Succeed in multiple roles in marketing, public relations, event planning, advertising, graphic design, social media and general communications. Assisted in the development and planning of an international global summit conference, while maintaining budget and time management. Aided in the development of branding three different companies. And achieved effective communications with strong writing pieces for various audiences. This position contributed to three different company identities; USS, USS Foundation and StopORC. Each company identity has a unique audience and requires different techniques when creating, developing and implementing communication strategies and collateral. Lead on webinar series from from production to manager.
Intern
Agency|51 Advertising2012 – 2012
Advanced in both account and creative departments. Developed materials such as press releases, pitches, media alerts, and client summaries. Added to the creation, improvement, and implementation of plans and strategies. Produced and maintain relationships with media while creating and updating media lists and databases. Contributed to internal meetings as well as meetings with clients. And assisted in administrative duties.
Account Planner and Creative Director
PRactical ADvantage Communications2012 – 2012
Built business to consumer, business to business, and media relations though superior verbal and written communications. Conducted research and filtered data and findings to create campaign opportunities. Develop creative programs and design concepts that met the business objectives.
