Donovan Dresti
VP Marketing, Betr Brands · Betr Brands Solution
San Diego, CA
In My Own Words
I am a proven leader in my 10+ years of experience in marketing, sales, and driving a positive team culture. I revel in working hard, and contributing results to a high performing team through key marketing initiatives. I am also known for my hands on management style and enjoy being challenged.
Other Specialties: Specializing in relationship building, media buys, social media campaigns, influencer marketing, sports marketing, event marketing, retail sales, brand advertising, conducting market research and insights to drive action. Most importantly, generating new ideas/concepts to drive consumer engagement driving growth.
Examples of Marketing/Sales Achievements and professional Awards:
• Awarded the Red Bull "MVP" award for the Southern California region
• Led the strategic marketing in San Diego to help retake the #1 position
• Achieved the “National Sports Marketing Award” at Red Bull North America
• Featured on the national "Red Bull News" for a best in class retail marketing campaign
• Awarded the Red Bull “Media and Culture” award driving top results for the western business unit
• Established a key partnership between Google and Red Bull adding a top volume sales account
• Managed "The Ring of Fire” and acknowledged as top representative by Market Source leadership
• Awarded "Sales Rookie of the Year" for Blitzkreig Sales Agency, representing all Four Star brands
Donovan Dresti
LinkedIn: www.linkedin.com/in/donovandresti
Work Experience
VP Platform1 Marketing
Platform1 Marketing2020 – Present
Founder / VP of Marketing and Sales - Platform1
Global Marketing Director - Nitro Circus
Nitro Circus & Thrill One Sports and Entertainment2019 – 2020
Regional Marketing Dir - West
Red Bull North America, Inc.2008 – 2019
Objective: Ensure quality field marketing plans and execution across all marketing platforms - media & communications, athlete & opinion leader marketing, sports & event marketing, consumer collecting, advertising, brand marketing, lifestyle & culture marketing and retail marketing across all channels. Responsibilities: • Create & drive marketing strategy at field level to build brand image and belief in product benefits • Marketing management: managing a team of 10 field marketers & 75 consumer collecting staff • Strategic development, management, “ideation to execution” of over 86 Red Bull titled events • Responsible for the overall strategic guidance of the brand through yearly business planning • Deliver consumer insights analysis and key recommendations for strategic business planning • Develop and execute retail programs to drive awareness and increase consumption in region • Responsible for local advertising strategy and agency management in development of key creative
