Deborah Hsu

PR & Marketing Coordinator

2012 – Present

- Assisting in the development and execution of channel strategy - Executing marketing campaigns across multiple channels - Daily, weekly, monthly reporting of channel KPIs - Project management of marketing channel materials and projects - Assisting in the maintenance and management of PR contacts - Collaborating with departments to develop promotional assets - Implementing processes and operational policies - Assisting in planning and execution of new initiatives - Maintaining short-term and long-term PR tasks and projects - Managing day-to-day marketing activities

Women's Web Marketing Coordinator

2011 – 2012

- Coordinated and helped to maintain the official Volcomunity blog - Managed Volcom women's web marketing through various platforms of viral media - Created and executed digital and social media initiatives - Implemented new marketing strategies to grow outreach - Assisted at Volcom photo shoots for lifestyle and swim - Developed and facilitated incentives, contests, & giveaways through Volcom.com & Volcomunity blog

Barista / Latte Expert

2007 – 2008

Maintained clientele and worked together with floor tea to efficiently boost sales. Produced handmade specialty beverages and promoted coffee/tea gift products to customers.

Mainly, I produced very delicious cappuccinos and creamy lattes with excellent foam.