Elliott Rebuck
eCommerce Coordinator · Channel Islands Surfboards
Ventura, CA
In My Own Words
Senior marketing professional who has worked with top executives at leading global surfboard, skateboard, and snowboard brands. Versed in offline and online marketing, from brand development, influencers, PR, and tradeshows to content creation, social media, paid media, and SEO. Specializing in integrated marketing and digital product management to drive eCommerce acquisition, conversion, and retention. Highly regarded for developing shared visions and managing data-driven tactics & strategies to meet OKRs.
Work Experience
eCommerce Coordinator
Channel Islands Surfboards2019 – Present
Manage growth of the DTC eCommerce sales channel for the sales manager. Develop eCommerce marketing plan and manage projects across paid (ads), owned (website, blog, email), and earned (social and PR) forms of media. Optimize UX/UI based on web traffic analysis, trends, new technologies, and SEO best practices. Oversee contracted web services. Graphic design and photography (studio, lifestyle, action). Social media admin.
Web and eCommerce Specialist
Skate One Corporation2017 – 2019
Responsible for planning, executing, and reporting results of all web, SEO/SEM, email and, display advertising campaigns and development projects under the direction of the eCommerce manager. Performed maintenance on ten separate Magento-based websites. Provided art direction and designed graphics for digital use.
Senior Marketing Specialist
Skate One Corporation2007 – 2017
Managed projects from start to finish for VP of marketing and six brand managers. Supported brand development, launch, and consolidation. Led meetings with founder/CEO, marketing, sales, design, engineering, manufacturing, professional athlete teams, client, and vendor. Collaborated on art direction & communication strategies for events, trade shows, websites, email, print, video, and social media campaigns.
Co-President
Skate One Corporation2012 – 2016
Co-founded volunteer-based skatepark advocacy group. Developed vision, brand, and programming. Collaborated with community stakeholders to design Goleta's only public skatepark.
Education
AA: Liberal Arts & Sciences: Social & Behavioral Sciences
Santa Barbara City College2016
AA: Liberal Arts & Sciences: Social & Behavioral Sciences
