Danielle Crawford

Product Specialist · LeMans Corporation

Norco, CA

In My Own Words

Results-driven professional with a passion for growing the motorcycling community. A self-starter with strong communication skills, attention to detail, and a proven track record of executing successful marketing strategies to drive growth and business objectives.

Work Experience

Product Specialist

LeMans Corporation

2023 – Present

Overview The Product Specialist is responsible for collaborating with different departments to enhance respective brand awareness.

Essential Functions • Works with the development team to bring new products to market based on trends and public demand • Works with our Purchasing Department regarding inventory levels and pricing • Works with Sales, Marketing and Digital Services to develop marketing strategies including catalogs, digital and print advertising, sales programs and closeout reduction • Works with Sales, Purchasing and Management to launch new products in the US, Canada and Europe to execute and address local needs and requirements • Research and development of the current market along with assessing new trends and buying habits • Works with the Art Department to plan annual advertising budget, completes ad schedule and scheduling of press releases as well as layout of new catalogs • Works with our Events Department to plan, coordinate and execute various annual corporate events, training tours, dealer rides, etc. • Plans and coordinates Brand Ambassadors and sponsored riders to enhance brand awareness in the marketplace • Plans product launches including rep samples, press releases, media and industry sampling • Plans, schedules and coordinates new product photo shoots for periodic launches • Works with RSM’s and local sales reps to assist in closing sales to new accounts, large orders and unique circumstances • Works with Art Department and Purchasing to create merchandising materials and displays • Travels with sales reps nationally for training on the product line and gain feedback from the field • Works with Purchasing, development team and management to address quality control issues and warranties • Maintains strict confidentiality • Performs other duties and/or duties as assigned

Racing Coordinator

Alpinestars

2019 – 2022

- Racing Services Department Manager: manage relations and sponsorship contracts for all USA based athletes, develop department process and procedures, hire Racing Services team and train for on-site services, manage department budget and spending, manage inventory orders, solve all their problems. - Product Development: test and report feedback to develop products for both end user and customized professional use. - Manage partner relations and event sponsorship contracts. Coordinate staffing, logistics, press release, budget spending, and post event ROI reporting. - Organized and developed Racing Services department standard operating procedures.

Event Coordination

Alpinestars

2019 – 2019

- Public Activation Manger, responsibilities include: logistics planning, staffing, merchandising, travel booking, budget planning, contract point of contact, on-site point of contact. - Operations Supervisor, responsibilities include: supervisor for 4 operations employees, supervise/organize project planing for two office building and one warehouse. - Planned 57 events in 2019. - Budgets responsible for ranged from $3,000 - $150,000 per event.

Marketing Manager

San Diego BMW Motorcycles

2016 – 2019

- Create and manage SEO, digital display ads, social media ads, third party listing ads. - Photograph, write copy, and advertise inventory (motorcycles, parts, accessories, services provided) on website and various ecommerce sites. - Develop Social Media Strategy and track performance. - Produce creative content (videos, photographs, banners, etc). - Manage website content regularly update. - Manage marketing budget and submit advertising expenses for co-op. - Produce creatives and copy for monthly newsletters. - Event coordinator.