Daniela Mayorga

Brand Marketing Specialist · Red Bull North America

Boynton Beach, FL

In My Own Words

Experienced marketing specialist with proven track record of executing profitable campaigns for industry leading companies.

Work Experience

Brand Marketing Specialist

Red Bull North America

2021 – Present

• Increased market reach by 53% in first year. • Managed 200+ campaigns including Red Bull Paper Wings and Red Bull Flugtag. • Led a collegiate marketing team, boosting brand affinity by 65%. • Developed Back to College strategy, increasing consumption by 29% • Achieved 1.4M regional sales in 2023 through strategic trial driving marketing plans

Marketing Specialist / e-Commerce Specialist

Island Water Sports

2015 – 2021

• Developed monthly marketing plans and coordinated e-marketing campaigns. • Enhanced product listings across multiple platforms including Amazon and Google. • Managed social media accounts, increasing engagement and followers by 122%

YETI Field Service Rep

Archrival Agents

2017 – 2017

• Managed 200+ retail accounts, expanding brand space and loyalty. • Trained retail teams, driving sales and feedback for market needs. Trade show collaboration with partners and vendors resulting in an increase in sales (iCast, Blue Wild Expo, Surf Expo). • Built and supported campaigns to bring YETI brand to life: REI Events, Local Community Events, and Whole Foods NYC pop up. Gained distribution all 400+ Whole Foods stores.

Assistant Manager

Orange Theory Fitness

2016 – 2016

+Learning & Development Leadership (sales, operations, marketing, and customer service) +Cross Marketing Partnerships with local businesses to build branding and reach +Improved overall sales performance and customer satisfaction of studio in 90 days.

Wings Team Member

Red Bull

2013 – 2014

+ Communicate brand through personal interactions and large crown sampling ?(Sampling from local offices to taking over Wake Open in Tampa or Miami Music + Week in the South Florida region) + Provide feedback and sampling reports to Field Marketing Specialist Train new hires to represent Red Bull and execute successful missions

Education

International Business & Trade

Florida Atlantic University

2012 – 2016

International Business & Trade

Interests

FashionSkateboardingSurfingMusicPhotographyPilatesVideography

Skills

PEOPLE MANAGEMENTPROJECT MANAGEMENTCAMPAIGN MANAGEMENTBILINGUALFLEET MANAGEMENTE-COMMERCESOCIAL MEDIA MANAGERVIDEO PRODUCTIONPHOTOGRAPHYTREND FORECASTINGSALES