Cody Cusker

Develop and manage Pay-Per-Click campaigns for over 11 clients with a total annual budget of $1.1M, ranging from B2C, B2B, B2G; Goodyear Retail, Honeywell Aerospace and, Arizona Lottery Develop annual digital media strategic plans for existing client base Create ad copy, test effective messaging and call-to-action to reduce cost per converted click, and increase conversion rates Optimize landing pages to provide relevant, actionable content to improve overall campaign quality scores Manage keywords by pausing under performing keywords and generating new relevant search terms Track budgets and cost per click bidding based on monthly spending to maximize ROI Create monthly analytics reporting with optimization recommendations and performance trends Mentor and educate digital media team members on relevant PPC platforms from campaign creation to optimization and ongoing management for top billing clients ranging from GORE-TEX, Republic Services, and Time Warner Cable Central

PPC/Display - Management of paid search marketing campaigns using Google AdWords and Bing Ads SEO - Keyword research, local listing management and content marketing Web Analytics - Knowledgable in web traffic analytical software, such as Google Analytics and analyzing data reports for online marketing purposes Reporting - Monthly client reporting based on campaign performance Social Media - Knowledgable in Social Media and its use in Online Marketing with an in-depth knowledge into utilizing the right types of social media, including paid advertising, for different types of clients and market objectives

Drafting and editing of Scope of Work documents, Internal Account/Project Briefs, Master Services Agreements, Change Orders, and any other documentation needed Assisting with tracking and logging of Client Meeting Notes and milestones Assisting with scheduling of resources in the traffic system Uploading of content into client's website Content Management System Assisting in research and the collection of work samples for presentations Reviewing the grammar, spelling, and formatting of documents to be presented to clients Creating, editing, and reviewing presentations in Powerpoint & Keynote Assisting in tracking hours by pulling reports for projects in the resource management database Assisting with scheduling of meetings, conferences, and follow-ups with clients

Helped brand Mia Bella, a balsamic vinaigrette product with a high-quality image at an affordable price Researched several secondary packaging companies to help develop the product image Problem solved a lead labeling issue by contacting several agencies in California Identified geographic regions across the U.S. where Mia Bella would be successful based on average income Adapted the use of the task management program Asana for effective communication