Apr 2020 — Now
Board of Directors · United States Snowboard and Freeski Association
Jan 2011 — Now
Direct and manage Monster Energy's global action sport amateur athlete program. At Monster we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion so we created the Monster Army to back the next generation pros. premium youth athletes in eight action sport categories. Check out what I do at www.monsterarmy.com.
Sports and sponsorship marketing, budget management, athlete management, agency management, social, media and web management. Management of properties, events, partnerships, contract management and
Jul 2012 — Dec 2015
We created the Recon Tour in 2012 as a regional Freestyle BMX contest series in Southern California. The mission was simple…discover, support and progress the best up-and-coming athletes in their sport. The Recon Tour has since expanded into a nationwide effort to support both amateur and Pro athletes in BMX, snowboard and ski throughout the country.
2012 Recon Tour (BMX) - 3 AM contests in Southern California
2012/2013 Recon Tour (Snowboard/Ski) - 3 AM contests in UT and CA
2013 Recon Tour (BMX) - 10 AM contests nationwide w/ invite only final to compete at Mike Spinner's backyard park in FL
2014 Recon Tour (BMX) - 7 AM and 3 PRO contests nationwide w/ invite only final to compete at Ryan Nyquist’s park in NC
2015 Recon Tour (BMX) - 7 AM and 4 PRO contests in United States w/ invite only PRO/AM final
Jan 2010 — Jan 2011
National Strategic Management of properties, events, partnerships, contract negotiations, event, property and brand management.
Jan 2008 — Jan 2010
Direct and manage four Field Marketing Managers, 60 Monster Ambassadors. Build brand, trial and awareness, brand loyalty, word of mouth, grow the brand. Manage, create, plan and execute regional marketing programs, marketing objectives, strategies and initiatives. Bring Monster Energy to regional market by developing brand building programs and strategies through, relationship development, event support/creation and activating Monster promotions, properties, tools, marketing programs, events, athlete support and sponsorship, for the North West Division.
Jan 2006 — Jan 2008
Responsible for the direction of brand strategy and development, branding, personality, positioning, sampling programs, event marketing, sponsorships, sports and athlete programs, ambassador programs, grass roots marketing and relationship building. Develop and create new product line extension, (packaging/flavor development) develop and create programs to drive trial, consumer promotions, sale incentives, trade development, (POS and POP items). Manage budgets, forecasting, monitor competitive landscape (Nielsen data) create performance reports for sales and marketing goals, Present and create marketing strategy and sales presentations to sales force and directors. Develop, foster and leverage strategic business partnerships. Increase trial and grew the brand resulting in positive growth. (Up 356% in 14 months)
Jan 2003 — Jan 2006
Field Marketing Manager · Red Bull North America
Built and managed brand image and relationships through, cultural, action sports, collegiate and grassroots marketing, athlete and event programs. Identified cultivated and capitalized on opportunities that drove image in key relevant scenes. Created and produced marketing programs in core target groups. Developed collegiate marketing programs. Developed training manuals and presentations to be used for new hires, marketing programs event execution and best practices. Evaluated local proposals and developed strategies for support. Produced and managed events in specific markets. Worked with sales teams to insure marketing initiatives and programs were in line with sales goals and initiative
Jan 2000 — Jan 2003
Event Car Manager · Red Bull North America
Responsible for development and execution of entrepreneurial exclusive nationwide gorilla mobile marketing program, The Red Bull Pinzgauer Project
Jan 1993 — Jan 2000
Owner · Ascent Management Group
Founder of multimedia production, marketing, branding and event company producing and managing media, productions, branding and events for: NEWSTV, TNN, Country in the Rockies, CBS, JSP Extreme skiing and snowboarding videos, ESPN X Games, Evil Knivel, 7 US Extreme Skiing comps, 5 US snowboarding comps, Snow and Rock, Industrial Light Magic, Pepsi, Hertz, Ski Magazine, Resort Sports Network, Crested Butte Mountain Resort, Reel Adventure Films, Mountain Sports International, International Free Ski Association, Telluride Ski Corporation.