Christian Florin

Art Director/Staff Photographer

Anaheim | United States

Skills

No information

Interests

Photography

Design

Traveling

Industries

Bike

Golf

Lifestyle

Snow

Swim

Yoga

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Christian

Creative media and communications professional with over 10 years experience collaborating with clients to drive marketing strategies; advertising, graphic design, creative direction, photography, public relations & social media.

- Creative design and direction - Commercial, lifestyle and product photography - Creating meaningful content on social media platforms - Developing/executing innovative marketing programs - Directing people and processes - Branding/new product launches - Event planning and execution - Engaging analytics to drive strategy

Trajectory

Apr 2014 — Now

Art Director/Staff Photographer · Yellow Box Corporation

- Art and creative direction for national marketing and advertising campaigns - Responsible for both in-house studio product shots and company look book/lifestyle campaigns - Shoot, edit and format products for placement on website, emails, advertising and social media - Direct graphic design and marketing teams to meet deadlines based on project schedule - Develop, collaborate and execute layout and design for all email marketing campaigns - Create and execute strong branding, brand voice and brand loyalty to drive sales and profitability - Direct, coach and motivate design, marketing and e-commerce team

Jan 2011 — Now

Owner · Christian Florin Photography

Commercial, lifestyle & product photographer based out of Southern California. I fell in love with telling stories through creative, real and honest imagery.

Sep 2012 — Dec 2014

Campaigns Director · Mps&it Sales Consulting

- Web site design, social media content and creative direction for over 5000 dealers nationally - Collaborative needs identification to include multi-channel solution development and execution - Captured, analyzed, reported and adjusted strategy in support of data and results compilation - Developed, designed, and created new applications, ideas, relationships, systems and products - Created graphical and typographical symbols that represent a product in presentations and website

Jun 2013 — Aug 2013

National Creative Director · The Princeton Companies

- Created high visual impact design solutions for Fortune 2000 clients nationally - Coached, directed and led team of 6 creative professionals - Created and implemented innovative solutions for client/brand multi-channel marketing programs - Developed distinctive brand identity to represent the company in support of a national sales team - Worked closely with Sales/Marketing VP to create vertical sales strategy and sales support

Jan 2008 — Jan 2011

Marketing Manager · Super Color Digital

- Creative/art direction for all national marketing programs; including online, print and social media - Led, directed a team of 5 in support of company revenue and profit objectives - Designed and developed all corporate communications material - Produced, designed, organized and implemented all trade shows, over six a year - Created, produced, organized and developed all collateral and agendas for annual company event for over 400 attendees