Casey Courter
Owner, Co-founder · Morning Culture
Torrance, CA
In My Own Words
Experienced Owner with a demonstrated history of working in the marketing and advertising industry. Skilled National Sales Manager, Retail Placement & Online Sales Expert, and Social Media Guru. Entrepreneurial professional with a Bachelor of Business Administration (BBA) focused in Business Administration and Management, from The University of Georgia.
Work Experience
Owner, Co-founder
Morning Culture2001 – 2017
- Self started entrepreneur, grew an initial $100 investment into $600,000 in total sales in 2 years.?- Growth hacked a social media following from zero to 21K + followers resulting in e-commerce sales averaging $3000/ month. ?- Maintained 20+ retail accounts including highly trafficked sites such as REI, Huckberry & TOMS.?- Strategically aligned with subscription boxes to sell 25,000+ units at a time resulting in returning customers and high profits.?- Learned to wear many managerial hats successfully, such as: global supply chain, fulfillment, sales & marketing.?
West Coast Regional Sales Manager
Gamma2, Inc2013 – 2016
- Increased sales by 25% in my territory by opening new accounts and increasing assortments with current customers.?- Created visual merchandising design plan-o-grams for maximum retail appeal, increasing assortments, and profits per each account.?- Provided education & product training to key distributors, sales reps, and retail associates.?- Maintained CRM database and developed reports with the system to maintain and funnel sales of $1,200,000/ year.?- Worked directly with VP of sales to develop creative sales strategies and manage promotions with key accounts.?- Represented the company at regional and national trade shows.?
Retail Marketing Events & Tradeshows Intern
TOMS Shoes2013 – 2013
- Oversaw 50+ retail events nationwide communicating with retail marketing coordinators and store managers. ?- Managed inventory of retail POP displays, sample shoes for tradeshows, and routed all collateral for events nationwide.?- Strategized and implemented trade show displays and worked with TOMS representatives to effectively open new accounts.?- Led a team of 10 interns at a TOMS hotel event which doubled the ROI and enhanced the brand image in a new marketplace.
Education
Bachelor of Business Administration in Management
University of Georgia2008 – 2012
Bachelor of Business Administration in Management
