Benjamin Classen
Co-Founder and Board Member
Bend | United States
Skills
No information
Interests
No information
Industries
Bike
Lifestyle
Outdoor
Snow
Surf
Health & Fitness
In my own words
— BenjaminTwo-time Webby Awards Nominee and Digiday Awards Nominee for Brand Marketing.
Highly accomplished and dedicated Marketing Director and investor, holding a bachelor's degree, offering over 15 years of success in building, executing, and scaling cross-functional marketing campaigns from concept to completion. Experience with structuring tests, analyzing data, identifying opportunities, and putting learnings into action. Technically proficient, along with an ability to write compelling copy, take photos, and film and edit video. Exceptional communication and interpersonal skills at all levels. Creative, solutions-focused, and results-driven leader possessing an in-depth ability to work across divisional and departmental lines in managing issues with competing priorities.
Trajectory
Jan 2018 — Now
Co-Founder and Board Member · Coast Film Festival
Successfully hosted a live festival three years running with a focus on marketing and content processes.
Skillfully moved all tickets to a digital system, saving personnel and forty volunteers countless hours while saving the festival over $100k.
Feb 2017 — Jan 2022
Co-Founder & Agency Director · Skeleton Key Agency
Recognized for taking the new start up from zero to $1M in sales in two years.
Managed, operated, and oversaw a successful marketing agency that spawned an incredible film festival based in Laguna Beach, CA.
Provided in-depth support of over a dozen brands with full service marketing and promotional efforts (Clients included Fossil Watches, Gear.com, Fix Mfg., Sunset Magazine, and Tech Deck toy brand, amongst others).
Successfully directed a cross-functional staff of 13 employees and approximately 25 volunteers.
Recognized a marketing spend of $510k which was misappropriated, and effectively redistributed it, yielding a 4x increase in social followers from the annual campaign.
Successfully branded and launched a new product line aimed at urban audiences for an outdoor brand, yielding more than $1M in annual sales.
Apr 2017 — Jul 2018
Senior Editor · Nobleman Magazine
Managed, led, and oversaw the production of the quarterly editorial calendar with a focus on performing all interviews with feature guests, outlining product features, and managing brand placements.
Held responsibility for writing all cover stories, along with the entire book, for each quarter.
Aug 2015 — Dec 2016
Global Digital Marketing Manager · VonZipper
Manage global digital marketing and ECOM initiatives
Aug 2013 — Aug 2015
Integrated Marketing Manger · TEN: The Enthusiast Network
Successfully oversaw all aspects of brand marketing and advertising in partnership with 64 media titles.
Demonstrated exceptional skills in heading up integrated strategy for outdoor brands and automotive manufacturers, proposal/sales deck development, and budget/project management.
Recognized for selling over 12 integrated campaigns to outside advertisers, one making it as a finalist in the 2014 Digiday Awards and the 2015 Webby Awards
Jun 2012 — Aug 2013
Digital Marketing Manager · FCA: Fiat Chrysler Automobiles
Engaged with outsourced agencies in developing award-winning campaigns and commercial tv spots, and developing unique concept vehicles such as the 2013 SEMA Ram ‘Sun Chaser’.
Held an instrumental role in the yearly spending cut of more than 40% in marketing along with an increased dealer digital traffic rate of 14% sustained for three quarters.
Feb 2011 — Feb 2012
Digital Marketing Manager - Music · Skullcandy
Performed as an Assistant Producer for two music tours with a focus on content production around all musical acts and product collaborations.
Successfully launched five brand product collaborations.
Provided in-depth assistance in producing more than thirty-five tour stop events over a year and a half.
Jan 2010 — Jan 2011
Digital Marketing · STANCE
Freelance consultant with content production, digital marketing, and website support.
