Becky Hendee
Assistant Marketing Manager · Bobo's
Longmont, COIn My Own Words
As an enthusiastic marketing professional,I would be delighted to use my communication, initiative, and dedication to continue to develop and adapt to opportunities to participate in a position with your company. I come from a background in wildlife science with a deep passion for the outdoors, athletics, conservation and sustainability. I have gained invaluable knowledge in brand management and PR over the course of my professional career and look forward to continuing to grow with you.
Work Experience
Assistant Marketing Manager
Bobo's2018 – Present
• Directly manage ambassador program, direct influencers by developing timely campaigns, briefs, and CTAs • Manage PR Agency relations in collaboration with Brand Director to drive PR awareness surrounding product launches, campaign initiatives, and proper messaging. • Analyze data analytics of influencer/ ambassador engagement, PR, and loyalty program • Proficient in Shopify and a plethora of Shopify Apps through ecommerce management of Wholesale channel and website updates. • Align with SEO agency and blog writer to build out brand blogs on DTC website. • Network with brands and partners to build cause campaigns and/or provide Sampling and Donation requests as marketing contact lead • Work cross-functionally between sales team, marketing team and warehouse team to align on sales and marketing opportunities • Submit monthly expense reports for the marketing department • Perform customer service with large knowledge base of company best practices • Assist on site event activations when needed
Account Executive/ Ambassador Program Manager
Modcraft2016 – 2018
• Oversee public relations activities and communications including press releases, social media, company literature, editorial calendars, and articles • Built favorable brand messages in order to speak to target audiences • Proposed, developed and managed ambassador programs for clients as needed in the healthy lifestyle space • Established and maintained professional relationships with clients, editors, and journalists at any given time to secure media placements in national print and online publications • Talked with clients in person, on video calls, on the phone, and via email about their accounts and needs
Shoes Sales Associate
Shoes and Brews2016 – 2018
• Focus on creating an experience for each customer via my own personality and real life experiences as a person and athlete • Ability to gauge and meet the needs of each individual customer • Gain in-depth knowledge on every product in store with the help of tech-rep sessions
Revolution Running, Longmont, Colorado
Colorado Sales Representative
Picky Bars2015 – 2017
• Educating the public on product I truly support and believe in • Making connections and networking towards potential consumers • Scheduling meetings and demo sessions in specialty athletic stores and events among other potential consumers
Education
Bachelor of Science in Forest Resources
University of Georgia2015
Bachelor of Science in Forest Resources
