Ashley DeLeon
Video Editor 'Ms. Rachel' · Ashley DeLeon Media
The Bronx, NY
In My Own Words
I'm a NYC-based children's entertainment producer, performer, and media scholar. I completed my bachelor's degree in May 2023, where I received departmental honors and the Top Scholar Award in Media Studies, Journalism & Digital Arts. I am passionate about using media as a vessel for education and visibility for underrepresented communities, while utilizing digital media and streaming to promote education and social development. To view my full portfolio, visit ashleydeleonmedia.com.
Work Experience
Documentary Filmmaker
Ashley DeLeon Media2020 – Present
Directed, produced and edited short documentary "Scardust– Beauty In Brokenness," about a young woman's journey of biracial identity awakening through dreamscape.
Directed, co-produced, and edited Student Academy Awards and Canadian Screen Awards eligible documentary short film called “The Silent Enemy: You Are What You Can’t Eat” to highlight debilitating effects of diabetes, food insecurity, and community health among marginalized communities in New York City.
Directed and produced creative documentary “Inside Voice: It’s Not All About Me” with international recognition and award nominations from film festivals across the globe.
Produced web documentary titled “The Third Parent” to highlight digital media’s implications on parenting, shifting paradigm of childhood, developmental changes in children, and fragmentation of children’s advertising.
Examined relationship between children, media consumption, and transformative power of technology as well as impact on families and society.
Directed, produced, and edited live music productions.
Video Editor & Cast Member
Ms Rachel - Songs For Littles2023 – Present
Edit award-winning educational videos for toddlers, focusing on speech, language development, and social-emotional skills, ensuring alignment with early childhood learning objectives.
Animate and integrate live-action elements to create a cohesive, engaging, and interactive experience for young viewers.
Collaborate closely with the production team to ensure strategic planning and meet internal goals for each episode, contributing to the show's high engagement of 10-20 million views daily.
Author and design pitch decks for streaming networks.
Edit award-winning educational videos for toddlers, focusing on speech, language development, and social-emotional skills, ensuring alignment with early childhood learning objectives.
Animate and integrate live-action elements to create a cohesive, engaging, and interactive experience for young viewers.
Collaborate closely with the production team to ensure strategic planning and meet internal goals for each episode, contributing to the show's high engagement of 10-20 million views daily.
Author and design pitch decks for streaming networks.
Perform on-screen in engaging and educational videos designed for toddler learning and social development.
Assist in the growth and development of new characters and stories, enhancing the creative direction of the show and contributing to its growing fanbase of over 11 million subscribers.
Media Lab Teaching Assistant
Saint Michael's College2020 – 2023
• Collaborate with students to enhance multimedia and digital art skill sets, identify lagging skills and correct weaknesses. • Register multimedia equipment for check-in and check-out. • Provide guidance and suggestions for use of multimedia equipment.
Lead Student Media Producer
Media Creation Studio2022 – 2023
Streamlined studio operations, handling equipment, scheduling, and troubleshooting to maintain high production standards and meet project deadlines.
Coordinated and managed production teams, overseeing video projects for student work, institutional promotion and marketing campaigns, contributing to the college’s brand visibility.
Taught students how to effectively use media equipment, including cameras, lighting, and editing software, fostering technical proficiency and creative growth in a hands-on learning environment.
Executive Editor for The Defender
Saint Michael's College2021 – 2022
• Guided and motivated staff to achieve demanding targets under tight deadlines. • Determined readiness of written and multimedia pieces, made changes and approved final versions for publication. • Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff. • Supported design team by helping to re-design print and digital publication layout • Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone. • Communicated directly with reporters to assess stories and improve quality of work. • Reviewed over 20 stories per issue for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
Student Writer & Generalist for Marketing & Communications
Saint Michael's College2019 – 2021
• Interviewed individuals by phone, video chat and in person to write two weekly stories for College marketing and public relations materials. • Performed well under tight turnaround times for articles.
News Editor for The Defender
Saint Michael's College2020 – 2020
• Reported to Executive Editor about news articles for print, daily staff happenings and creation of company newsletter. • Conceptualized, pitched, assigned and monitored stories from origination to publication.
Education
Susan Batson Studio
2023
Skills: Television Acting · Voice Acting
Jac Grady Vocal Studios
2023
Skills: Singing