Tyler Sims

Public Relations Associate · JAM Collective

Bend, OR

In My Own Words

Experienced PR professional with a strong interest in lifestyle brands, particularly in outdoor, snow, and surf industries. Skilled in creating memorable brand moments and fostering media relationships that drive visibility and build brand loyalty. With a background in high-profile campaigns, media relations, and strategic partnerships, I bring a thoughtful, creative approach to every project. Eager to apply my acquired skills and knack for storytelling to brands that resonate with adventure and outdoor culture. In my free time, I enjoy hosting dinner parties, snowboarding with friends, learning to shoot film, and surfing on the Oregon Coast.

Work Experience

Public Relations Associate

JAM Collective

2022 – Present

Currently represent high-profile clients, including Arc'teryx, Craft Sportswear, Opinel, and Oyster Cooler, delivering targeted PR strategies to elevate brand visibility and reputation.

Craft impactful press releases, pitches, and media materials that drive awareness and engagement around product launches and campaigns.

Plan and execute immersive brand media experiences that forge meaningful relationships and inspire compelling storytelling.

Track media coverage and analyze key PR metrics to highlight brand achievements, while continuously identifying trend-based opportunities to position brands at the forefront of culture and industry.

Operations and Executive Assistant

Tithe.ly

2020 – 2022

Served as executive assistant to C-level leaders at Tithe.ly, a Fintech app, managing complex schedules, administrative functions, and travel logistics.

Supported the marketing team in executing strategic partnerships and advancing brand initiatives.

Collaborated closely with the Director of Finance to enhance corporate compliance processes and implement company-wide spending policies.

Partnered with the Director of People Operations to develop comprehensive company policies and drive recruitment efforts.

Organized and facilitated impactful department and company-wide retreats, fostering team cohesion and alignment across the organization.

Public Relations Coordinator

Empire State Realty Trust

2015 – 2017

As an in-house publicist for the Empire State Building, I drove high-impact media coverage for the Empire State Building through strategic PR initiatives that elevated brand visibility.

Managed the Empire State Building Tower Lighting Program, working with numerous organizations that applied to have the iconic tower lit in their chosen colors to represent and raise awareness for their causes.

Coordinated exclusive on-site media visits and filming opportunities to maximize exposure.

Orchestrated high-profile press events that strengthened brand awareness and engagement.

Regularly tracked media presence and produced comprehensive monthly and event-specific coverage reports.

Managed licensing agreements for the trademarked Empire State Building image, enhancing brand integrity.

Proactively monitored business and cultural trends to identify sponsorships and event opportunities aligned with the brand's iconic status.

Public Relations Intern

Red Light PR

2014 – 2015

Public Relations Intern

People's Revolution

2014 – 2014

Education

BA, Journalism

University of Georgia

2014

Projects

Arc'teryx | Forbes

https://www.forbes.com/sites/michellebruton/2024/03/19/elena-hight-is-carving-a-path-for-women-to-follow-into-big-mountain-snowboarding/

Arc'teryx announced its position as the official outerwear sponsor of the Natural Selection Tour. We wanted to land an Arc'teryx athlete story highlighting their female athletes and their role in paving the way for more female snowboarders to excel in what has primarily been a male-dominated industry. It was great working with Michelle Bruton to deliver this story!

Oyster Cooler | Popular Science

https://www.popsci.com/technology/best-of-whats-new-2023/

Client Oyster Cooler is recognized as one of Popular Science's 50 Greatest Innovations of 2023

Craft Sportswear | Ad Age

https://adage.com/article/creativity/creative-ads-today-barilla-cooper-tires-craft-sportswear-mms-marc-jacobs-wikipedia-youtube/2589706

For NYC marathon week, Craft wanted to bring something tailor-made for the local running community, opening an exclusive pop-up store at 437 Broadway. Throughout marathon week, Craft will turn all the time you spend waiting at stoplights while running into great discounts at their pop-up store.