April Rayno

Merchandise Coordinator

2017 – Present

Independently service The North Face departments at select retailers, Execute current directive and/or gameplan. Create presentations of similar style categories (based on activity/end use) if directive isn’t available, or is outdated, Ensure graphics are placed according to directive, and/or is set with appropriate product category, Communicate accomplishments through reports including photos to show before and after impact, Replenish inventory, Educate staff and customers on The North Face Product Build relationship with store management

Retail Operations Manager

2001 – Present

Leads a team of task associates and is accountable for all aspects of managing the operations of a retail store, inclusive of inventory-related processes, merchandise resets, visual ad sets, and pricing compliance. Success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense. Identifies underperforming metrics and develops strategies that leverage company programs, tools, and resources to improve and grow the business.

Apparel Lead

2018 – 2019

•Assist the store management team with general supervision in assigned department and other areas of the store as needed •Clear communication through directing on-floor work assignments, leading & communicating company objectives to associates, and providing on-floor training of all associates •Uphold company standards for merchandise presentation of the best apparel and equipment brands in sporting goods •Demonstrate ability to genuinely interact with customers to show passion, knowledge, dedication, and commitment in their sport or activity •Support company standards of passionate customer service and selling through customer engagement •Promote company programs including warranty sales, Scorecard (loyalty program), private-label credit cards, and other seasonal promotions •Compliance to loss prevention standards and audit requirements •Perform other tasks as business needs arise

Floral Designer

2005 – 2017

Ensured the delivery of premium product and service to customers, Mastered custom design concepts per client’s request, Coordinated weddings, events and funerals, Flower preparation and processing, Created visually stimulating window and in store seasonal displays, Perform on sight consultations to adhere to interior and decor guidelines

Retail Manager/ Buyer

2009 – 2016

Driving and maximizing sales to achieve growth, Hiring, training and monitoring of staff, Clothing merchandising and maintaining inventory, Maintaining accurate financial records, Attending trade events to review clothing lines in order to select product based on trends, customer demand and store budget, Selecting and building relationships with 30+ brand representatives and managing suppliers

2007 – 2008