Anthony Morrow
Online Marketing & Content Director · BikeRoar
Cerritos, CA
In My Own Words
Creative and analytical marketing, advertising, sales, and public relations craftsman. • Leader and teammate with 10+ years of success. • Drives revenue through strategic planning, budgeting, and day-to-day execution. • Recognized for exceptional quality of work, detailed follow through, and big-picture, innovative solutions. • Strong, diplomatic communication skills and collaboration with all levels of internal and external contacts. • Champion of marketing, sales, and operations coordination for integrated brand communication and better consumer/customer relationships.
Work Experience
Online Marketing & Content Director
BikeRoar2015 – Present
Plan, develop, manage, and publish BikeRoar's consumer-targeted bicycling content for website, social media, and EDM. Utilize content and marketing strategy to increase consumer consumption and subscription.
Captain
Stage 2 Cyclery / Bosch / Pearl Izumi Cycling Team2007 – Present
As captain of a competitively successful elite road cycling team, I provide on and off-road leadership, training and competition coordination, competition strategy, and mentoring to a group of 15+ elite athletes. I work directly with the team director to ensure we have ample representation at races and to hold everyone accountable for their contributions to race success. We ride hard and well to provide our sponsors with valuable local exposure and a winning endorsement.
[a.k.a. CA Pools / Primal Wear / CFS Mortgage / DeWalt Cycling Team]
Online Marketing & Content Director
Roar Adventures2017 – Present
Plan, budget, develop, manage, and publish Roar Adventures content and advertising. Utilize content and marketing strategy to grow traffic and increase sales. Tools and tactics include organic content creation, SEO, Google AdWords, social media sharing, social media advertising and promotion, influencer marketing, affiliate marketing, partnerships, and EDM.
Primary, Consultant
ADM - Advertising | Design | Marketing1999 – Present
Independent marketing consulting and services to a broad range of businesses and industries, including real estate, arts, entertainment, retail, hospitality, and sports and fitness.
• Develop marketing and PR plans, strategies, and collateral to support client business goals. • Create, revise, and refine selling, informational, and promotional tools, including: websites, SEO, SEM, PPC, social media identities, press releases, email campaigns/blasts, newsletters, presentations, logos, brochures, business cards, postcards, POP displays, and signage, along with supporting graphics, audio, video, and multimedia components. • Success Story: Website and fan communication development for an independent music group. Achieved a 600% increase in website traffic, 75% increase in event attendance, many trade press pick-ups, and several industry awards.
Marketing Manager
Storage Solutions / Barker Pacific Group2007 – 2012
Marketing Manager for Storage Solutions / Union Development Co., a California real estate and self-storage company owned by a joint venture of Barker Pacific Group and Angelo, Gordon & Co.
• Managed all aspects of marketing, advertising, and public relations, focused on the brand and performance growth of the self-storage portfolio. • Developed marketing plans and strategies to support individual storage facility locations; planned and implemented targeted marketing and advertising activities. • Guided business through an unprecedented period of fierce competitive growth and economic and real estate downturn – all while establishing a successful brand identity for the newly created company. • Grew internet presence and transactions: established pay-per-click advertising (PPC), email marketing, and social media programs, improved organic search rank with SEO, local search listings, and use of multimedia. • Tracked and analyzed program performance to optimize ROI: reduced marketing budg
Territory Manager-Southern California
Coca-Cola Consolidated / Beverages and Beyond Brands, Inc. (BYB)2007 – 2007
BYB is the new, non-carbonated beverage division of Coca-Cola Bottling Co. Consolidated.
I helped build the company’s new and alternative non-carbonated beverage business in California, primarily focused on the growth of Cinnabon Premium Coffee Lattes, a cold-serve ready-to-drink (RTD) beverage launched to the category primarily occupied by Starbucks.
I worked closely with our distribution partner in California, Cadbury Schweppes /7UP/RC to promote the product and gain distribution with retailers.
• Obtained key distributor and retail outlet distribution, sales, and advertising support for all BYB brands. • Developed and maintained key account relationships at the senior management level. • Created sales plans for each customer to enhance speed to shelf and increase consumer take-away. • Developed and executed regional and field marketing activities to generate consumer awareness and trial. • Communicated market conditions and competitive activities; recommended plans to protect an
Sales/Account Manager
Outerwall (formerly Coinstar)1997 – 2005
Oversaw relationships with major, key retail accounts in the western/southwestern U.S. and acted as internal sales team liaison to other company departments in my positions as sales operations supervisor and account manager.
I began my career with Coinstar as a marketing associate and was quickly recognized through promotions for my ability to contribute to the company's success.
