Andeaux Borunda
Retail Ops Manager · Apparel/Gear
Laguna Beach, CA
In My Own Words
With over 20 years of Experience in the
Retail Industry, I am a Seasoned Visual
Merchandising Professional who has
contributed to the Success of several
Global Brands in the Lifestyle Sector. As the
CEO of ANDEAUX ENVIRONMENTS, I lead
the strategic development and execution
of Creative Directives, Retail Tapestries and
Storefront Window Displays. My Core
competencies include Visual Marketing
Strategies, Creative Leadership, New
Business Development and Team Building. I
have played Pivotal Roles in brands that
have broken the Multi- Billion Dollar mark,
such as TARGET, NIKE, BILLABONG and
WALMART among others. My Mission is to
Create Innovative, Impactful, Visual
Solutions. I am a hands-on Team Player
who Leads from the Front and Empowers
others to Achieve their Maximum Potential.
Possess a 10 Year Chinese Visa.
Work Experience
Retail Ops Team Manager
Apparel/Gear2023 – Present
Mid Atlantic Retail Operations/ Visual Merchandising ● Maximize Sales Opportunities, Prioritizing Merchandising Flow at 17 Retail Doors/Avg 45 Employees per. ● Interpret "Competitive Retail Landscape" to develop appropriate response and Identify (KPI's). ● Window Displays, In-Store Space Planning, Merchandising, In-Store Signage and Visual Communications. ● Coach and Train Team Leaders and execution of Sales/ Merchandising Objectives, Product Launches.
VP Retail VM
TARGET2011 – 2018
Visual Merchandising /Space Planning Strategies with TARGET. ● Visual Merchandising /Creative Direction for Action Sports Icon and TARGET Ambassador Shawn White. ● Consistent In-Store Visual Merchandising 2000 TARGET Stores in North America. ● P.O.P/Swag/In Store Space Planning and Development, Storefront Windows, Direction of Retail Tapestry. ● Oversight of Retail VM Budget, Event Management, Product Launches, Website/ Social Media.
Head of Retail VM
OUTDOOR RESEARCH2010 – 2011
Visual Merchandising / Retail Marketing and In-Store Layouts. ● Visual/Promotion Oversight P.O.P / In -Store Tapestry/ Fixture Design, Window Visual Merchandising. ● Director of Retail Space Planning and Construction, Development of Visual Merchandising Guides for Reps. ● Oversight of Tradeshow Booth Design, Set-Up, Transportation and Storage, Event Management.
Director of Retail VM
BILLABONG1999 – 2009
Domestic and International Visual Merchandising/Store Planning Strategies. ● Developed VM/ Merchandising strategies ensuring strong brand presence for BILLABONG. ● Planogram/Space Planning, and Construction of BILLABONG GROUP Retail efforts (57 STORES). ● Develop and maintain annual Retail Visual Merchandising Budget for BILLABONG and its 14 subsidiaries. ● Pivotal Role in bringing Global Sales in '99 from $59 M.USD to surpass $1.3 B.USD in '09.
Retail VM Manager
NIKETOWN1996 – 1999
Visual Merchandising Concepts with Profitable Results. ● Strategized and developed new Visual Merchandising concepts with Retail Marketing Team. ● Conception of Strategic In-Store Layout, Window Design/Creative Retail Merchandising to ensure Brand ID. ● Mediator between City of Costa Mesa and NIKE to ensure Public Recognition on outside spaces of Store. ● Liaison between music, TV and film companies pertaining to Promotions and Events.
