Amy Black

Developed brand strategy and content calendar for email marketing, social media, and digital advertising boosting sales 50% annually. Designed and composed paid ad and campaign creative assets and tracked goals and metrics to adapt strategy.

Developed and implemented event and social media strategy. Improved, expanded, and managed brand ambassador program. Designed women’s product feedback survey and presented line recommendations based on analysis.

Pioneered nationwide brand ambassador and event activation program consisting of 30 female influencers in the bike community. Expanded event calendar by 300%, developed and implemented event training and support procedures and streamlined the portability of pop-up retail boutiques decreasing event cost by 50%. Channeled feedback from ambassadors and consumers to product development team. Served as East Coast Sales Representative and worked with retailers to organize events and improve women’s outreach.

Planned and executed annual bike product launch for 35 media, 200 dealers, and 50 sales representatives. Negotiated costs with vendors and venue managers and ensured all timelines were met. Managed a team of 18 staff, 10 contractors and 8 volunteers. Devised and led 2015 Ironman Kona activation.

Product Coordinator: Assisted Softgoods Product Managers with all facets of line development through delivery including fabric, trim, lab dips, and fittings. Communicated with overseas factories to ensure quality, cost, and timely delivery. Managed salesmen samples inventory and logistics. Forecasted pre- and in-season sales and purchase orders and issued reports to VP, regional managers, and outside sales reps. Marketing and Sales: Developed product pricing, forecasted sales and placed purchase orders based on previous selling seasons, market trends, and growth patterns. Presented wintersport softgoods line to dealers at regional and national trade shows and assisted with buying decisions. Drafted and distributed all communications with press, dealers, and consumers. Traveled to key bike media outlets to build relationships and increase awareness of the brand. Created social media content and monitored engagement and analytics.