Alyssa Burns

Social Media Manager · Rockstar Energy Drink

Newport Beach, CA

In My Own Words

Currently pursuing a career in the surfing and action sports industries. Interested in combining my social media and public relations marketing skill set with my passion for the action sports industry.

Work Experience

Social Media Manager

Rockstar Energy Drink

2015 – Present

• Manage all company social media accounts – Instagram, Twitter, Facebook, and Snapchat. • Schedule all ongoing posts, engaging followers on all platforms and developing social media marketing campaigns for 180 Rockstar sponsored athletes. • Manage Rockstar athlete social media accounts and regulate contractual obligations. • Conduct data analytics for all social media accounts and campaigns– Hootsuite, Google Analytics, Iconosquare Facebook Insights and Twitter Analytics. • Communicate with media outlets as the point of contact to promote social media projects and develop collaborative projects. • Create and execute campaigns including an collaborating on the international video game launch for Warner Brothers for the Mad Max video game. • Currently facilitating the nationwide product launch for all Speedway Convenience Stores. • Travel to events, races, music festivals, and competitions domestically and internationally to capture live social media feeds and provide athlete support.

Operations Assistant

Young & Reckless

2014 – 2015

• Created and invoices all purchase orders and oversees shipment process. • Coordinated with vendors and production team to manage production timelines. •

Public Relations Associate

Z7 Partners Inc.

2013 – 2014

• Managed client blogs, social media accounts, and websites. • Assisted with research and creative design for client marketing campaigns and promotions. • Drafted and distributed press releases and media kits for the company’s clients. • Compiled and analyzed data analytics via Adobe Analytics, Google Analytics and Facebook Insights.

Marketing Team Member (Wings Team)

Red Bull

2013 – 2014

• Credible product and brand expert in the field. • Planned and participated in Red Bull sampling events, assisted with marketing of all Red Bull events in the NOVA area. • In total, reached 10,841 new consumer contacts in the Washington D.C. market. • Managed D.C. Market social media efforts.

Entertainment Intern

Washington Nationals Baseball Club

2013 – 2014

• Coordinated and booked entertainment including Color Guard, National Anthem singers, and performers. • Organized and supervised soundchecking. • Assisted and managed development of in-game sponsorship activations.

Sports Marketing and Branding Intern

UC Santa Barbara Intercollegiate Athletics Department

2012 – 2013

• Utilized Photoshop to create innovative advertisements and promotions for NCAA sports teams. • Coordinated and executed in-game and venue sponsorship/partnership activations. • Aided in the remodel and redesign of multiple athletic facilities.

Administrative Assistant/Sports Marketing Intern

UC Santa Barbara Men's Soccer Team

2011 – 2012

• Liaison between prospective players and coaching staff. • Managed all email correspondence for coaching staff. • Drafted and sent out email blasts daily and weekly to promote games, alumni news, and camp information. • Assisted ticket office with promotions and sales. • Managed all team websites and social media accounts. • Managed team relationship with local media.