Alixandria Ogawa
Marketing Associate · Flexfit LLC
Cypress, CA
In My Own Words
Alixandria Ogawa graduated from California State University, Long Beach with a Bachelor of Arts in Journalism and Mass Communication with an emphasis in public relations and a minor in marketing.
She has held multiple internships in different public relations settings including nonprofit, agency and corporate business at companies such as Vans, Luxury Brand Group and Baby2Baby. She was involved in strategic planning, creating press materials and social media content and marketing communication. She has gained experience in working in large teams, researching and communicating.
Alixandria has worked in action sport and fashion public relations and brings experience in handling media samples and working with the team to select products for coverage and promoting key collections.
She also has interned at Audrey Magazine as an editorial assistant. She was involved in interviewing, pitching stories and ideas and writing blog posts.
Her experience at Vans in addition to her work at the firm and her Public Relations major have further developed her interest in pursuing a career in the action sports industry upon graduation.
Work Experience
Marketing Associate
Flexfit LLC2017 – Present
·Increase Flexfit’s brand awareness through innovative marketing campaigns ·Collaborate on tradeshow set-ups, promotional items and hats, and overall implementation of tradeshow strategy ·Prepare marketing and advertising strategies, plans and objectives; plan and organize promotional presentations ·Work with external public relations teams and assist in creating PR campaigns for online and print opportunities ·Create and edit content for Flexfit’s website, email blasts, and other editorial projects ·Assist with the coordination, development, and distribution of marketing materials with internal and external design teams ·Assist with social media strategy and execution
Digital Marketing Coordinator
MoPro2016 – 2016
iptionHelp clients understand the power of marketing Motivate clients to identify and reach their marketing goals Fulfill client requests and provide expert guidance regarding our process, marketing strategy, and products Manage multiple projects seamlessly Promote open, clear communication between multiple teams Engage with clients by phone and email to provide premier customer service
Public Relations Product Seeding Specialist
Vans2015 – 2016
Oversee product seeding initiatives for stories that target key fashion, lifestyle and action sports media and influencers. Maintain product seeding inventory and research seeding kits that help tell the story of the product. Maintain contact databases. Help increase media coverage and social media interactions to support key product stories. Align with the global PR team to distribute seeding campaigns to create the most impact across media around the world.
Public Relations Intern
Vans2014 – 2015
Assist with selecting products for coverage in print, online and television editorial pieces. Assist with development of media materials including press releases, product pitching and media kit descriptions. Develop and write blurbs for Vans.com “news wall” and Vans Tumblr related to Vans athletes, events and products Manage media samples within Vans office for easy distribution to media and entertainment outlets. Research, track and clip editorial coverage across online, print and broadcast media for internal reporting. Assist with media outreach to promote key collections each season.
Cashier
Island Grill2010 – 2014
Ensuring customers’ needs are met and handling complaints Removed dishes and cleaned tables after patrons had left Operate cash register system
Public Relations Intern
Luxury Brand Group2014 – 2014
Create media list, spreadsheet and press clippings Manage social media accounts for clients: Instagram, Facebook, Twitter Write and edit press material
Public Relations Intern
Baby2Baby2014 – 2014
Create media list, spreadsheet and press clippings Manage website content: create website banners and write blog posts Plan, set up and participate in events and community outreach programs Research products and companies for sponsors and donations.
Editorial Intern
Audrey Magazine2012 – 2012
Set up interviews and interview subjects Write articles and blog post for website Pitch stories and ideas Take photos/ assist on photo shoots
