Alexander Ruiz de Aguirre

Alexander Ruiz de Aguirre

Intermas Nets USA INC.

Miami, FL

In My Own Words

Skilled, entrepreneurial operations and sales leader experienced at building multinational organizations. Proven success in business development with top-tier clients via direct and channel relationships. Strong ability to cultivate and convert collaborative partnerships with client C-level decision makers across a variety of sectors. Internationally and cross-culturally focused. Fluent in English, Spanish, and French.

Work Experience

Area Sales Manager North & South America - Industrial & Agriculture Divisions

Intermas Nets USA INC.

2017 – Present

Direct demand creation, consolidation, and sales of industrial filtration (air, water & oil), protection, composite, and multipurpose application market solutions as in-market lead representative with a global manufacturer. Prospect clients across North and South America, with responsibility for lead generation, sales cycle management, B2B contract negotiation, and service delivery leadership. Key contributions: Explored lately new prospects in the Agriculture division. Detected several strong potential customers in FL state and finalized some businesses with a customer in the Midwest. Consolidated partnerships in South America in less than a year for $400K. Grew and strengthened businesses in multipurpose and filtration applications in Argentina, Colombia and Mexico. Grew business in the past 5 years to $4M. Consolidated businesses in the filtration, protection & separation and composite markets by increasing sales with current clients and also opening new accounts for our portfolio.

Account Manager, Sales Operations

Kendu INC.

2017 – 2017

Spearheaded market development and growth for global manufacturer of light box displays and graphic frames used in retail and commercial applications. Led strategic planning; conducted lead generation; managed consultative B2B sales and business development; and project managed manufacturing and placement of client design projects. Key contributions: Secured businesses for $330K with new prospects. Established strong partnerships with customers in the textile and banking industry. Solutions finder and problem solving approach. Detected new application and project issues and presented satisfactory and reliable solutions.

Callington INC.

General Manager – Americas & Europe Regions

2016 – 2017

Led regional operations and B2B sales activity as strategic P&L owner for North American, South American, and European markets with global provider of chemical products utilized by the aviation industry. Directed multinational team of 4 sales representatives, network of in-country channel representatives, and international 3PL logistics operation. Developed go-to-market strategies, and stimulated demand and influenced sales via lead generation and conversion, client engagement, strategic account management, and product training. Key contributions: Delivered top-tier sales performance, generating 15% increase in overall sales (from $3.5M to $4.0M+) in 6 months via client relationship management, channel development, and trade show promotions. Successfully established new selling accounts with Aeroméxico, SkyWest Airlines, and LATAM, and retained or grew accounts with American Airlines, Delta Airlines, UPS, FedEx, and other cargo companies.

General Manager – U.S. & Canada

Magefesa USA

2016 – 2016

Recruited to direct the company's entry into U.S. and Canadian markets for Spanish manufacturer of high quality cookware products as the region's first employee. Responsible for building and executing strategic go-to-market plan for creation of company operating structure, and sales, marketing, business development, logistics, and customer support infrastructure. Managed internal team of 3, and 5 outside channel representatives. Key contributions: Quickly brought operations online in alignment with corporate vision. Established corporate structure and 3PL logistics network and collaborated with senior leadership to tailor product lines to local markets. Grew business from inception into $3.6M region. Built clientele in retail and hospitality sectors via creation of channel network, RFP management, and development of selling relationships with buyers. Hired and developed staff through coaching, product training, and one-on-one career planning.

Education

Masters

Florida International University

2019 – 2021

Masters

Cerifcation

National Council On Strength & Fitness

2019 – 2023

Cerifcation

Bachelor in Economics

University of The Basque Country

1996 – 2001

Bachelor in Economics

USMS Level II Coach

US Masters Swimming

2022 – 2023

USMS Level II Coach

USA Triatlon Level II Coach

USA Triathlon

2016 – 2023

USA Triatlon Level II Coach

Industries

BikeLifestyleOutdoorRunStreetwearSwimTechTriathlonYogaHealth & Fitness