Alex Wilson

Marketing Specialist & Team Manager

Seattle | US

Skills

No information

Interests

Music

Video editing

Photography

Industries

Bike

Outdoor

Skate

Snow

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Alex

I am a marketing professional rooted in the winter sports industry with a passion for authentic storytelling and culture-driven brand building.

At Crystal Mountain Resort, I help lead campaigns that drive growth. Resulting in 195% ROI on paid media through targeted strategy and cross-functional coordination. Previously at Elevate Outdoor Collective, I supported global GTM efforts with athlete management and seasonal content production.

Earlier as a Hard Goods Supervisor, I trained and managed a team of 8 enhancing product knowledge, boot fitting expertise and sales tactics. This lead to a 20% department sales increase and $100K+ in personal ENDVR sales during the 2021–22 season.

I bring hands-on experience, a deep love for the outdoors and a drive to elevate brands that live at the intersection of performance and heritage.

Let’s connect! I'm always excited to collaborate on bold ideas that move brands forward.

Trajectory

Aug 2024 — Now

Marketing Specialist · Crystal Mountain Resort

• Designed brand focused campaigns resulting in increased guest visitation YOY • Paid Social – Campaign creative lead to 195% ROI on spend • Email Marketing – Increased domain score with strategic audience segmentation • Project Management – Managed campaign deadlines in Asana • Team Management - Ambassador program • Sprout - Social media schedule, content and collaborations • Budget Management • Press release, Internal communications and web copy written • Snow Reporting - Daily communications to general public on web

Jul 2023 — Aug 2024

Marketing and Sales Intern - LINE Skis · Elevate Outdoor Collective

• Provided social, print and online assets • Athlete management/invoicing • Contract negotiation • Lead team photo shoots • Managed POP, demo, and athlete ski inventory • Inventory allocation • Boxed and shipped product/samples • Helped Northwest rep with demos/clinics

Apr 2022 — Aug 2024

Technical Service Representative · Elevate Outdoor Collective

• Created SOP’s for NetSuite CS instruction • Prepared service action plans and technical service reports • Maintained FAQ’s and online warranty policies • Identified trouble codes with warranty and engineering department • Participated in sample sale for K2 sports

May 2022 — Aug 2024

Brand Ambassador · Crystal Mountain Resort

• Represent The Crystal Mountain brand by upholding brand standards when creating content. • Fostered relationships with guests, fellow ambassadors, and skiing/snowboarding community. • Posted social content that highlights the resort's terrain, community, amenities, events, and activities. • Edited and enhanced content to ensure it meets brand guidelines and resonates with target audience.

Dec 2021 — Apr 2022

Hard Goods Supervisor · Ski PNW LLC

• Social media management/digital outreach • Increased hard goods sales by 20% • Recorded sales over $100,000 on ENDVR app • Checked and validated store inventory for over 7,000 items • Created and implemented successful growth management tools, allowing the business to accurately meet head count and sales inventory needs • Managed warranty life cycle for customers and store inventory • Coached and developed new employees on procedures and product knowledge • Key Holder • Open/Close Store

Oct 2014 — Dec 2021

Sales Lead · Ski PNW LLC

• Built lasting relationships with new and returning customers • Attended to customer needs and complaints appropriately

Jun 2013 — Aug 2018

Construction Laborer · West Shore Construction

• General contracting, landscaping and foundation work

Oct 2013 — Sep 2015

Sales Associate · Vans, a VF Company

• Gained basic knowledge of retail • Learned how to multitask in a fast paced environment