Alec Levy-O'Brien

Sales And Marketing Coordinator

2024 – Present

- Assisted in the operation of DTC sales by managing in-person events and product sampling, contributing to record monthly sales for Vafels. - Produced marketing materials and content for social media and web platforms, increasing non-follower engagement by 15%. - Engaged partnered influencers to ensure the effective creation of marketing materials. - Assisted in sales efforts for developing market regions across the U.S., adding new contracts in CA and WA.

Team Manager - Gravel

2023 – Present

- Engaged with sponsor's marketing teams to ensure successful collaboration of social media posts, increasing impressions by 12%. - Directed a team of content creators at team events to capture video content, resulting in 50,000+ views across Instagram and YouTube. - Assisted with team logistics, organization, and athlete management, resulting in 5 MTB National Champion titles, 3 Pan-American MTB titles, and two athletes qualified for the Gravel World Championships in 2024.

Team Photographer

2020 – Present

- Worked with team management to capture images at team events in line with sponsor goals, resulting in more than 1 million unique impressions on social media since 2020. - Engaged with sponsor marketing teams to collaborate and share digital assets for use in digital marketing materials.

Freelance Photographer

2020 – Present

- Professional photographer offering holistic content solutions for professional athletes, sporting teams, and sporting brands. - Specializing in producing digital marketing content proven to engage wide-ranging audiences via social media and online marketing platforms. - Clients include Bear National Team, Castelli, Bike Flights, Vafels, MAAP.cc, and Ribble Rebellion.

Account Coordinator

2023 – 2023

- Supported account executives in the management, creation, and distribution of content for clients. - Conducted client research and contact development for accounts. - Secured coverage for clients in publications such as the Wall Street Journal, Dezeen, and Interesting Engineering.

Public Relations Intern

2023 – 2023

- Assisted account coordinators with market research, contact development, and pitch development - Assisted in the production of client copy and press releases. - Drafted blog posts for client newsletter.

Marketing Coordinator and Lead Staff

2021 – 2023

- Directed marketing efforts for Boulder Sports and its brands Boulder Cycle Sport and Boulder Nordic Sport. - Collaborated with commercial partners to effectively distribute marketing materials online and in-store. - Worked with company leadership to execute in-store product sales and community events. - Responsible for newsletter drafting, distribution, and management of a 30,000+ contact list. - Assisted in the day-to-day management of store staff to ensure a positive sales experience for customers.

Associate Technical Writer

2021 – 2022

- Worked directly with the technical editorial team assisting in the production of technical articles. - Interacted with athletes to produce technical articles regarding their equipment. - Covered the release of the RockShox Rudy XPLR and the Fox 32 TC gravel forks.

Photojournalist

2021 – 2022

- Documented breaking news and sporting events occurring at and around the University of Colorado Boulder. - Covered the final home game of the 2021 Colorado college football season against the University of Washington Huskies. - Covered the 2021 Boulder King Soopers shooting, coverage mentioned in the Columbia Journalism Review. - Runner Up in the 2022 Hearst Photojournalism Awards in the student category for coverage of the Boulder King Soopers Shooting.

Technical Writing Intern

2021 – 2021

- Shadowed a variety of projects including publishing, research, and reporting on the latest tech in the cycling world. - Conducted interviews and captured photos following Erin Huck's 2021 MTB National Championship win.

Marketing and Talent Intern

2021 – 2021

- Responsible for managing client databases and photographer portfolios. - Managed communications between clients and photographers.

Sales and Inventory

2020 – 2020

- Responsible for managing in-store inventory, building bicycles, selling equipment, and providing excellent customer service to a diverse customer base.

Photo Assistant

2019 – 2020

During my time with Kaffeinated Films, I assisted in the production of still images and videos for brands such as Castelli, Specialized Bicycles, and Osmo Nutrition. My primary role was to provide logistical and technical support on these shoots, as well as a reserve photographer.

Sales and Service

2018 – 2020

Built, sold, and maintained a variety of different bicycles in addition to maintaining a high standard of customer service that Sunshine Bicycle Center is proud to offer to any that enter.

Part-time Sales Associate

2020 – 2020

Part-time Associate of Sales at The North Face Corte Madera. Tasked with the sale, stock, and organization of the Store's merchandise.

Sales and Product Installation

2017 – 2018

Ordered, sold, and installed a variety of outdoor vehicle solutions such as tow hitches, roof racks, construction racks, and various accessories.

Bachelor's degree

2020 – 2022

Graduated Cum Laude Photojournalist - CU Independent 2022 Hearst Photojournalism Awards, Runner Up

Associate of Arts - AA

2017 – 2020

Skills: Web Content Writing · Journalism · Teamwork · Photo Shoots · Writing · Image Editing

One Pill Can Kill

An investigation into the efforts to stop the fentanyl poisoning epidemic hitting Colorado.

The State of American Development Cycling

This is a narrative view of one of the leading Mountain Bike Development programs in the United States and how it is enacting change in women's professional cycling.