Aaron Santanello
Group, Integrated Marketing Manager · TEN: The Enthusiast Network
Dana Point, CAIn My Own Words
Seasoned marketing manager with a brand strategy and media publishing background looking to grow professionally in Colorado with an organization that I identify with and admire. I am an avid snowboarder, mountain biker and climber, who spends my weekends in the winter searching for fresh powder and my early mornings mid-week on the mountain bike trail before heading into the office.
Work Experience
Group, Integrated Marketing Manager
TEN: The Enthusiast Network2015 – Present
- Manage branding and marketing initiatives for world-class snow, ski and outdoor media brands: Powder, Transworld Snowboarding, Snowboarder, BIKE, Canoe & Kayak, etc. - Create integrated marketing programs that are composed of digital, social, print, public relation and event elements strategically designed to drive destination visits for partners like: Whistler Blackcomb, Mammoth Mountain, Bear Mountain, Travel Oregon, B.C. Tourism, etc. - Analyze partner marketing programs upon completion and construct in-depth ROI presentations for client review - Produce budget analysis of editorial content trips in an effort to package together with strategic media plans for partner sponsorship - Collaborate with in-house creative agency and research team to build group and individual brand marketing collateral
Global Marketing Specialist
Oakley Inc.2014 – 2015
• Managed and improved catalog process while working with cross functional teams from creative briefing stage to print production. • Collaborated with global sub regions to develop innovative go-to-market tools including playbooks, selling sheets and merchandising plans. • Acted as project manager for trade shows, marketing events and special assignments, such as: new fixture design, gadget creation, product photography and creative agency management. • Drove the creation of global trade marketing materials for each product release, from conception to in-field execution. • Facilitated monthly product meetings to assess current trends and the relevency of line assortment with target consumer. • Strategically managed outside public relations agency ensuring they delivered results and adhered to the overall marketing plan; increasing the first half of 2015 media impressions by 25%.
Global Marketing Activation Coordinator
Quiksilver2014 – 2014
• Created and implemented global brand ambassador programs for the Quiksilver, Roxy and DC Shoes brands. • Assisted Global Media Director in reviewing global media schedules and digital media analytics across 13 media markets to ensure agency executed campaigns as approved. • Established and implemented social monitoring systems across Facebook, Twitter and YouTube ensuring brands maintained a two way conversation with consumer.
Sales Coordinator | Specialty Accounts
Quiksilver2013 – 2014
• Managed and supported 600 plus specialty wholesale accounts across the Quiksilver, Roxy and DC Shoes brands. • Analyzed daily apparel order file reports for accounts ensuring orders were as complete as possible and notified accounts when short falls occurred. • Attended select trade shows to support sales representatives in showing new lines to accounts as well as to tell our brand stories to the media. • Requested sales management approval for return requests and debit/credit memo requests as well as processed them once approved.
