In my own words
— AaronAs a seasoned art director and graphic designer, I bring a wealth of experience and a passion for transforming ideas into compelling visual narratives.
My expertise is centered around visual design and branding. I’ve worked on successfully advertising campaigns, crafted brand identities, packaging, digital product design, and managed a spectrum of design projects. I thrive on the dynamic nature of the creative process. Currently, I’m working remotely while traveling the Philippines, seeking inspiration to infuse into my creative process. Eager to contribute my skills and perspectives to a team that values innovation and aesthetic excellence.
Trajectory
Dec 2017 — Now
Art Director/ Graphic Designer · GRAY+ (formerly Gleenhouse)
I'm currently a solopreneur, graphic designer, and art director at GRAY+. I focus on visual branding for startups and established companies. I offer logos, stationery, signage, web design, and any other services.
Nov 2013 — Dec 2017
Art Director / Graphic Designer · Gleenhouse
Clients:
• Targus: Packaging + Production
• Boxed Water: Marketing Materials + Production
• Law Offices or Jane Oak & Assoc.: Branding
• Rightline Industries: Branding + Marketing Materials
• Record Breaking Music: Packaging
• Insect Records: Packaging
• True Sound: Marketing Materials
• Duty Time: Branding
• Capitol Weekly: Web Design
• USC Dental School: Marketing Materials
• RUSD/ Poly High School: Branding + Marketing Materials
Aug 2007 — Aug 2014
Art Director · USC Design Studio
I started as a contractor and hired on a few months later. My main responsibilities are to design marketing materials, department specific graphics (brochures, banners, websites, multimedia displays, videos, podcast, etc.) that support each unit in USC Auxiliary Services (Housing, Hospitality, Transportation, and the Bookstore). In addition, designing materials for "outside" clients/departments.
Aug 2006 — May 2007
Art Director · Rightline Industries
My main focus at Rightline was to help the company expand into graphic services and develop an art department. In addition, unify the company’s brand. My responsibilities were marketing materials, graphic support for fixtures, create and update secondary web site, and develop pricing and service contract for graphic services.
Jan 2003 — Aug 2006
Sr. Graphic Designer · Sundance Spas
I started as a graphic design and quickly became a Sr. designer. As Sr. Designer I managed the work flow that came into the department, strategic planning and produced ad campaigns/promotions with each brand manager. My responsibilities were new product logos, ads, brochures, posters, point of purchase displays, graphics for trade show booths, direct mailers, presentations, photography, video, web prep, graphics on products, graphics for product release presentations, and t-shirt design.
Jun 2001 — Jan 2003
Graphic Designer · Outdoor Dimensions
Majority of Outdoor Dimensions' clients are land developers. I started as a sign designer, and worked my way into the art department. My responsibilities in sign design were to create conceptual art for indoor and/or outdoor signage including kiosk. Some projects were to recreate existing signage that had been badly damaged. When I moved over to the art department my responsibilities were to designed sales materials which include site maps, floor plans, and sales office artwork. There were also additional needs for conventions, seminars, and presentation graphics.
Activity
Education history
CSUSB
BA | 1996 - 2000
