JOJU is redefining sun protection for the modern, style-conscious outdoor enthusiast. We create premium UPF 50+ sun shirts using Italian performance fabrics that feel featherlight, breathe effortlessly, and flatter every silhouette.

Our mission is simple: to inspire people to enjoy the outdoors, safely & comfortably.

Designed for tennis, boating, hiking, golf and everyday sun exposure, JOJU combines lab-certified protection with sleek, fashion-forward design — no oversized fits or loud branding, just thoughtful pieces that look as good as they protect.

Our customers are active, wellness-focused women and men aged 35–65 who value quality, skincare, and smart design. They shop for the best — and JOJU delivers with:

Italian Performance Fabric: buttery-soft, breathable, and wrinkle-resistant
Verified UPF 50+ Protection: blocks 98% of UVA/UVB rays
Sleek Design: elevated silhouettes with minimal branding

Where We’re Growing

We’re expanding rapidly into spas, resorts, country clubs, tennis & golf shops, and premium active lifestyle retailers. JOJU is the choice for discerning shoppers who care about sun safety, style, and quality.

Inside JOJU Careers — Miami Beach, Florida

JOJU

Industries

Inside JOJU