VP Integrated Marketing

Retail Marketing Director

Sports Marketing Business Unit Manager

Product - Rapid Prototyping Specialist

Bike

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Wake

Health & Fitness

The Breakdown: 

The Head of Integrated Marketing is a critical leadership role responsible for building and operationalizing a best-in-class integrated marketing function for both Burton and Anon. This leader will oversee regional marketing execution (NA, EU, APAC) on one side and cross-channel marketing integration (Retail Marketing, Social, PR, Media, Digital) on the other, ensuring that marketing strategies are fully aligned to drive brand impact and commercial success in local markets. 

This role sits on the Marketing Leadership Team, serving as the bridge between brand and category strategy and regional market execution. The ideal candidate is obsessed with execution, deeply data-driven, highly organized, and relentlessly focused on performance and improvement. They are also a creative thinker, capable of developing market-winning strategies that blend brand storytelling with commercial outcomes. 

Most importantly, this person will be responsible for standing up processes, ways of working, and cross-functional collaboration, ensuring that marketing, sales, and commercial teams are aligned in how the brand shows up in each market. This leader must be able to build a high-performance marketing team, drive operational rigor and inspire a culture of continuous progress. 

What You'll Get To Do: 

1. Lead Regional Marketing Execution (NA, EU, APAC) 

Develop and oversee the execution of regional marketing strategies that are deeply localized while staying true to the brand and category vision

Partner with regional leadership to win in key markets, identifying opportunities for growth and competitive differentiation

Ensure consistent and aligned go-to-market (GTM) plans across all regions, optimizing campaigns, retail activations and commercial execution

Establish best practices and operational playbooks for regional teams, ensuring seamless collaboration

Own the feedback loop between local markets and Category, Sports and Creative teams, ensuring real-time insights from regions are leveraged to improve marketing strategies 

2. Oversee Cross-Channel Marketing Integration (Retail, Social, PR, Media, Digital) 

Lead and unify cross-channel marketing teams, ensuring all marketing disciplines deepen expertise and work in sync to maximize brand impact and commercial success

Drive the strategic integration of retail marketing, social, PR, media, and digital to create a seamless consumer journey across all touchpoints

Lead social and PR teams to build a brand that is culturally relevant, locally resonant, and deeply connected to its community

Ensure the retail marketing function effectively integrates into broader marketing efforts, creating powerful in-store experiences that drive traffic and sales 

3. Own Marketing Operations, Ways of Working & Cross-Functional Integration 

Stand up and operationalize the integrated marketing function, ensuring clear processes and ways of working among all stakeholders

Build a scalable marketing framework, ensuring that marketing efforts across regions and channels are data-driven, measurable and optimized for performance

Develop reporting structures that allow for real-time tracking of regional marketing impact, channel performance and overall brand success

Act as a key connector between marketing and sales/commercial teams, ensuring marketing strategies directly support revenue and business objectives

Own and optimize the go-to-market (GTM) calendar, ensuring smooth execution of product launches, retail activations and seasonal campaigns across all regions 

4. Leadership & Team Development 

Build, develop and lead a high-performing marketing team, fostering a culture of excellence, execution and continuous improvement

Establish clear roles, responsibilities and accountability within the team to drive efficiency and performance

Champion data-driven decision-making, ensuring marketing strategies are grounded in insights, analytics and measurable KPIs

Act as a marketing thought leader within the company, advocating for consumer-first strategies and best-in-class execution

Inspire a team that is both creative and commercially minded, ensuring marketing is both impactful and revenue-generating 

What You'll Bring To The Team:

Experience & Expertise 

15+ years of experience in integrated marketing, regional marketing or brand strategy, ideally in consumer, outdoor, lifestyle, or premium apparel industries

Proven track record of building and leading global/regional marketing teams, with a strong ability to connect strategy to execution

Experience driving multi-channel marketing strategies that successfully integrate retail, wholesale, social, PR, media, and digital

Deep expertise in regional marketing, with an understanding of how to win in key markets across North America, Europe, and APAC

Highly data-driven, with the ability to translate insights into actionable marketing strategies

Strong understanding of go-to-market execution, brand-building and commercial marketing

Experience working in matrixed organizations, balancing brand priorities with local market needs 

Skills & Competencies 

Obsessed with execution: drives flawless execution at scale while continuously optimizing

Super organized & process-oriented: able to establish clear structures, ways of working, and performance tracking

Data-driven & analytical: able to measure impact, optimize strategies, and drive accountability

Creative & strategic thinker: capable of balancing brand storytelling with commercial success

Strong cross-functional leader: able to align teams across marketing, sales, and commercial functions

Excellent communicator & presenter: able to influence senior stakeholders and inspire teams

Leadership & team development: proven ability to hire, mentor, and retain top marketing talent 

Success Measures 

Stronger regional execution, with increased market share and engagement in key regions

Seamless cross-channel marketing integration, leading to more effective and impactful campaigns

Increased marketing-driven revenue, directly contributing to business growth

Operational efficiency, with clear processes and improved ways of working across teams

Higher team performance, with a culture of execution, accountability, and continuous improvement

Tighter integration with sales and commercial teams, ensuring marketing efforts support overall business objectives

Integration with Marketing Leadership Team to ensure regional and channel voice is present

Improvements in consumer and brand KPIs 

Why This Role? 

This is a high-impact, high-visibility role that will define how marketing operates, executes and wins in local markets. The ideal candidate thrives in complexity, loves building world-class marketing organizations, and is passionate about driving both brand and commercial success. This is an opportunity to stand up and lead a next-generation marketing function, ensuring the brand not only resonates globally but wins locally. 

Our HQ is based in Burlington, Vermont. We will offer relocation assistance to move to Vermont to any candidate who is hired.

The Breakdown:

The Retail Marketing Director will be responsible for driving brand impact and commercial success across our retail landscape, including wholesale trade marketing, owned retail activation and visual merchandising. This role requires a leader who can connect annual marketing strategies to regional retail execution while deepening expertise in vertical retail and enhancing the consumer journey in-store and online. 

This individual will partner closely with regional teams, wholesale accounts and cross-functional marketing teams to ensure a seamless integration of retail marketing into the broader brand and business strategy. They will also be synching with Merchandising and Category teams, as they partner on visual merchandising strategies and plans. The Retail Marketing Director will also be accountable for building measurable and scalable retail marketing programs that drive consumer engagement, traffic, conversion and brand loyalty across all doors. 

The Retail Marketing Director will oversee a global team across owned retail activation, trade marketing and visual merchandising. 

What You'll Get To Do: 

1. Trade Marketing (Wholesale Channels) 

Develop and execute trade marketing strategies that elevate brand and category-thought leadership presence at key wholesale accounts globally

Partner with regional wholesale teams and retail partners to create high impactin-store activationsand category/product storytellingcampaigns

Align wholesale retail activations with brand and categorymarketing efforts, ensuring consistent consumer experiences across all touchpoints

Partner with Category marketing and Merchandising onthe development of retail toolkitsand account-specific marketing plans that drive product sell-through

Collaborate with key account managers to maximize retail support programs, ensuring that investment in trade marketing delivers measurable ROI 

2. OwnedStoresRetail Activation 

Lead the strategy and execution of marketing activations across owned brick-and-mortar and partnerstores, ensuring alignment with brand campaigns, community goalsand category/product initiatives

Develop seasonal store experience playbooks, ensuring that retail staff and store operations teams have the tools and training to bring marketing initiatives to life

Partner with e-commerce, CRM, digital and Integrated Marketingteams to drive omnichannel experiences that link in-store engagement with digital touchpoints

Analyze foot traffic, conversion data and regional trends to optimizeretail marketing investment and enhance consumer engagement strategies

Build a framework for local store marketingand clienteling, allowing individual doors to execute brand-right, locally relevant activations that drive community engagement 

3. Visual Merchandising (VM) Strategy & Execution 

Oversee the development and execution of visual merchandising strategy across all owned, partner and wholesale doors to amplify our brand and category presentationto align with key Merchandising and business objectives

Partner with design and creative teams to ensure in-store environments reflect brand storytelling and product priorities

Ensure brand VM guidelines are adapted and executed effectively in regional markets while maintainingconsistency

Develop and manage visual merchandising toolkits, working closely with field teams to ensure timelyand impactful execution

Establish a performance measurement framework for visual merchandising to evaluate impact on brand perception, sell-throughand consumer engagement 

4. Cross-Functional Collaboration & Integration 

Act as the primary liaison between retail marketingand the broader Integrated Marketingteam, ensuring seamless integration of retail activations into broader marketingcampaigns

Work closely with e-commerce, media, social and content teams to connect in-store activations with digital marketing initiatives

Develop retail marketing performance dashboards, ensuring data-driven decision-making to optimizeactivations and investments

Partner with regional marketing teams to understand market-specific opportunities and challenges, ensuring retail activations are locally relevant while laddering up to Category and Brandstrategies

Manage and optimizethe retail marketing budget, ensuring strategic investment in initiatives that drive brand and business 

What You'll Bring To The Team:

Experience & Expertise 

10+ years of experience in brand marketing, retail marketing, trade marketing andvisual merchandising, preferably in the outdoor, lifestyle, or premium apparel space

Proven track recordof leading retail marketing plansacross wholesale and owned retail environments

Deep understanding of wholesale retail dynamics, including account management, shopper insights and sell-through strategies

Strong expertisein visual merchandising principles and ability to execute impactful in-store storytelling

Experience working with cross-functional teams in a global, matrixed organization

Demonstrated ability to build and scale data-driven retail marketing strategies that drive both brand and commercial outcomes 

Skills & Competencies 

Strategic thinkerwith the ability to balance long-term brand building with short-term, execution-orientedsales objectives

Strong leadership and collaboration skills, able to influence and work closely with cross-functional teams across regions

Highly analytical, with the ability to translate retail insights into actionable marketing strategies

Strong project management skills, able to execute complex initiatives across multiple stakeholders

Excellent communication and presentation skills, comfortable presenting to senior leadership and external partners 

Success Measures 

Increased sell-through performance and buyer confidence at key wholesale accounts

Stronger visual perspective,brand presence and engagement across wholesale and owned retail locations

Increased foot traffic and conversion in owned retail stores

Effective integration of retail marketing activations into broader brand and product marketing plans

Improved alignment between global marketing and regional retail execution

Data-driven decision-making and continuous optimization of retail marketing investments 

This role is ideal for a strategic retail marketing leader who thrives in a fast-paced, global environment and is passionate about creating and executingpremium consumer experiences in-store. The right candidate will bring a blend of creativity, analytical thinkingand operational execution, ensuring that our retail channels drive both brand equity and commercial success. 

Our HQ is based in Burlington, Vermont. We will offer relocation assistance to move to Vermont to any candidate who is hired.

The Breakdown: 
Manage global business operations for the Sports Marketing team which includes Athletes/Ambassadors, Events, and Partnerships. Provide exceptional service to athletes, agencies, vendors and staff. Oversee contracts, budgets, and tax reporting, and ensure compliance with company and legal standards. This role reports to the head of Sports Marketing and works closely with cross-functional Marketing peers, Legal, and Accounting. 

What you get to do: 

Contract Management: 
-    Develop and manage contracts for athletes, ambassadors, partnerships, sponsorships, and events for Burton & Anon; and ensure legal compliance across all regions.
-    Provide expert guidance on contract matters, negotiations, and legal interpretations to each division of the Sports Marketing team.
-    Oversee contract creation, distribution, tracking, and payment processes, including tax withholding and vendor setup for all Sports Marketing verticals. 
-    Manage contract lifecycles (options, expirations, terminations), insurance, and visa documentation.
-    Maintain accurate records, resolve discrepancies, and ensure strong relationships with all stakeholders.
-    Advise on athlete endorsement usage rights and collaborate with Legal on contract issues.

Budget Management & Reporting:
-    Develop and manage budgets for Athletes/Ambassadors, Partnerships, and Events; and ensure accuracy and adherence to accounting procedures.
-    Provide budget guidance to Sports Marketing teams for transparent cost tracking.
-    Monitor financial transactions, submit variance and forecast reports, and review and approve expense reports.
-    Manage Invoice Process (review, adjust, resolve, authorize, submit)
-    Handle journal adjustments, accruals, and prepaid submissions.

Management Conduct:
-    Demonstrate leadership and conduct oneself in a professional manner at all times
-    Provide mentoring and coaching to department staff and others 
-    Collaborate with others to ensure the effective fulfillment of department and company objectives, goals, etc.
-    Act as expert resource for processes and knowledge area & transfer knowledge to others
-    Community service/involvement
-    Attend events, competitions, and meetings as needed or assigned

What you’ll bring to the team: 

-    Brings a highly analytical and detail-oriented approach to Sports Marketing operations, with proven experience in managing complex budgets, contracts, and vendor relationships, coupled with strong interpersonal skills to foster collaborative team environments.
-    Excellent written & verbal communication skills
-    Strong interpersonal skills and a collaborative attitude, with a solutions-oriented mindset
-    Professional and enthusiastic demeanor, with the ability to represent Burton & Anon positively to external partners.
-    Goal oriented and proactive
-    Highly organized, with the ability to manage multiple on-going projects at the same time and prioritize workload and deadlines
-    Proficient in the Microsoft Office Suite, including a strong command of Excel, Word, and Power Point
-    Strong understanding of legal terminology and contracts 
-    Sincere interest in action sports and/or the outdoor industry, and interest in building professional relationships and contributing to team goals

The Breakdown:  

Burton Snowboards is seeking an experienced and detail-oriented Rapid Prototyping Specialist with a strong emphasis on 3D Printing to join our Product Innovation team.  This role will be pivotal in advancing our rapid prototyping capabilities, supporting product development, and accelerating innovation. The specialist will manage all aspects of 3D printing operations, from model preparation and material selection to post-processing and quality control, ensuring high-performance prototypes that push the boundaries of snowboard design and technology. 

What You Get to Do:   

Operate, maintain, and troubleshoot a variety of 3D printing technologies, including FDM, SLA, SLS, and MultiJet Fusion. 

Prepare and optimize3D models for printing using CAD software (SolidWorks, Fusion 360) and slicing programs (Cura, PreForm, GrabCADPrint). 

Select and test materials for durability, flexibility, and performance specific to snowboard component prototyping. 

Conduct post-processing operations such as sanding, support removal, resin curing, and finishing to meet final part specifications. 

Utilize 3D scanning technologies to capture high-accuracy digital models for prototyping, reverse engineering, manufacturing accuracy and design validation. 

Collaborate with designers, engineers, and R&D teams to develop and refine prototypes for new snowboards, bindings, boots, helmets, goggles, and accessories. 

Implement quality control processes to ensure prototypes meet design intent and functional performance requirements. 

Maintain an organized and efficient material inventory and order supplies as needed. 

Research and integrate emerging 3D printing technologies, materials and software to improve prototyping accuracy, efficiency and performance.  

Assist with customization projects and limited-run production of high-performance snowboard components. 

Expertly fabricate and assemble prototypes using hand tools, power tools, and precision machinery, ensuring high-quality craftsmanship and functionality. 

Ensure safe operation and maintenance of 3D printing equipment in compliance with company and industry safety standards. 

What You'll Bring to The Team: 

Qualifications & Skills: 

2+ years of hands-on experience with various 3D printing technologies in a professional setting. 

Strong understanding of additive manufacturing materials (plastics, resins, composites, and experimental materials). 

Experience with post-processing techniques for both aesthetic and functional prototypes. 

Strong problem-solving skills and attention to detail. 

Ability to collaborate effectively in a fast-paced, team-oriented environment. 

Passion for snowboarding, product innovation, and pushing boundaries in design and manufacturing. 

Preferred Qualifications: 

Proficiency in CAD modeling and design software (NX, SolidWorks, Rhino, Fusion 360, or similar). 

Knowledge of parametric design and generative modeling. 

Experience with G-code editing, machine calibration, and troubleshooting. 

Experience in a sports equipment prototyping or performance-driven product development environment. 

Experience with 3D scanning equipment and data processing. 

Familiarity with CNC machining and traditional fabrication methods. 

Background in mechanical testing and validation of prototypes. 

Bachelor’s Degree, Associate's Degree or technical certification in Engineering, Computer Science, Manufacturing, Industrial Design, or a related field (or equivalent experience). 

Core Capabilities That Would Help You Succeed in This Role:  

Job- and Industry-Specific Skills 

Advanced proficiency in additive manufacturing, including FDM, SLA, SLS, and MultiJet Fusion technologies 

CAD modeling and digital fabrication, with strong skills in SolidWorks, Fusion 360, or similar platforms

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn.

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