Zo'e Fraley
Freelance Photographer · Aloha Zo Photography
Laguna Hills, CA
In My Own Words
I am photographer and graphic designer based in Southern California. My ultimate goal is to be a production artist or creative director for a women's apparel brand--where I could utilize my skills in photography, design, styling, and marketing to connect with key consumers.
Work Experience
Freelance Photographer
Aloha Zo Photography2013 – Present
Swim/Apparel/Lifestyle/Studio I have a very hands-on directorial style. From planning to post, I like to be very clear, creative, and efficient.
Social Media Photographer
Arbonne2017 – Present
Took studio and lifestyle photos of skincare, makeup, and fitness products; style products and curate meaningful and relevant props; edited retouched shots; create content relevant for multiple social media platforms; create gifs for social media; assist in creative planning for social media marketing calendar
Yoga Instructor
CorePower Yoga2017 – Present
200hr RYT Yoga Sculpt Certified Power Yoga / Yoga Sculpt
Staff Photographer
Blink Inc2016 – 2017
Professionally photograph people, products, and pets in studio; specialize in styling products and posing people and pets; support marketing team by reaching out to potential clients and maintaining relationships with current clients; maintain the studio facility and equipment; keep track of promotions and events
Training Assistant
Canon, U.S.A., Inc.2015 – 2017
Took press photos for strategic marketing outlets, assisted product trainers with set-up and tear-down of equipment before and after training events; checked guests in; maintained inventory for equipment; educated customers about products in the showroom; kept clients’ comfortable during events
Creative Direction Intern
Wunderkid2017 – 2017
Create content for social media, print collateral, and website; produce shoot concepts plan photo shoots for annual calendar; both shoot and direct shoots; update e-commerce shots; assist creative director with web design.
Photo/Design Intern
Brokedown Clothing2016 – 2016
Took press shots and styled shots for social media marketing; retouched and edited photos for lookbooks; created styled lookbooks which resulted in further purchases by outside retailers; accounted inventory of clothing in stock
Freelance Graphic Designer
Studio Barre, San Juan Capistrano2015 – 2015
Designed social media and email promotions; updated past promotions and advertisements while still applying brand specifications
Photography/UX Intern
FluidNRG2014 – 2014
Conducted set-up and tear-down of in-house product shoot; photographed in-house and on-site press product shots; edited shots in Adobe Photoshop; uploaded content using WordPress; created website user guides for clients
