Zechariah Renteria
Creative Director · The Strand, LLC
Queen Creek, AZ
In My Own Words
Brand building Creative Director.
Played the Creative lead role at below brands:
https://www.alpinestars.com/
https://themoneyteam.com/
https://www.ethika.com/
Currently:
https://www.beechtowel.com/
Work Experience
Creative Director
The Strand, LLC2019 – Present
I am currently the Creative Director at The Strand. I drive, and convey, consistent brand identity internally and externally across all content formats online, print, and through our social media platforms, and apparel. I execute effective marketing communications from conceptualization, development, and design. I created the logo, brand identity, built the brand guidelines, and manage a team for our creative projects. • Drive consistent brand identity • Convey branding through effective marketing communications • Build excitement & moral internally, and in our local community
Creative Director- Co-Founder
Beech Brand2015 – Present
Co-Founded Beech Brand, towels that help prevent the growth of bacteria, germs, and staph, like MRSA. I developed, and sourced the technology for Beech Towels. Designed the logo, implemented the marketing strategy, strategized the development for the creative team. Currently run social media, web, help with marketing campaigns, and design all the towels. • Disrupted the towel industry for surfers • Collaborated with Bravo Bags, and Patagonia • Top WSL Pro Surfers featured using our towels
Labeling Designer
Edwards Lifesciences2015 – 2018
At Edwards Lifesciences I was responsible for label, and package designs. Helped to launch a consistent system using SDL software to create, manage, and translate localized content for consistent delivery that improved our “Instructions for Use” manuals, and labels for heart valves, and other medical related devices. • Delivered, and maintained quality global translations • Enhanced procedures to save time • Lifted moral for employees in a stressful environment
Creative Director
Ethika, Inc.2012 – 2013
First to design and launch the vision, logo, and brand direction with Malcolm McCassy. Drove style direction, and branding. Designed all products, trims, marketing materials, and packaging. Created storyboards, style direction, and designed tradeshow booth. Helped to strategize, and collaborate with influencers. • Disrupted the underwear market for Action Sports • Pro Skateboarders and Hip Hop artist spotted in Ethika • Got into fortune 500 retailers Tilly’s and Zumiez
Creative Director
Alpinestars2002 – 2010
Designed cut-n-sew, riding gear, graphic tees, accessories and coordinated collaborations. Worked on special projects with Supreme, UNDFTD, MotoGP, Formula 1, and high profile athletes.
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