Zaid Hisham

UX Designer

2019 – 2023

---------- Leviton ---------- • Strategized an 80/20 happy path, condensing five applications into one end-to-end project management system that served multiple teams • Designed interaction models, personas and interface • Conducted live discovery and requirements gathering sessions with direct stakeholders

---------- Hyundai ---------- • Consulted on design improvements for internal safety dashboard interfaces • Managed daily site integration and user acceptance testing documentation

---------- Apple ---------- Designed legacy-to-web enterprise apps for the Apple legal team Worked with legal team stakeholders to determine requirements and constraints

---------- Fiserv ---------- • Prototyped transactions such as Wire Transfer, Cash Back, and Electronic Funds for Transact, and thick client translation application for bank tellers redesign project • Presented design proposals to product teams and early adopter client groups • Contributed UI updates to the project design system

eCommerce Design consultant

2018 – 2019

Consulted on strategy, conversion rate optimization, and responsive user experience design for tentree, Class Rebel, Stil Classics, Obakki, and Casca Footwear

UX Designer

2015 – 2018

Led the customer experience re-design of 30-year-old legacy accounting software and envisioned unified workflows for automotive service departments

• Designed proof-of-concept communications analytics and automotive service tools • Led discovery, scoping, research, and design for car dealership applications • Iterated design to accommodate changing requirements and research findings • Conducted user interviews and usability testing • Contributed to the development of UI design systems • Organized collaboration sessions to leverage UX team collective knowledge • Developed HTML/CSS prototypes for demos and usability testing

UX Designer (contractor)

2015 – 2015

Responsible for redesigning security applications for Microsoft Azure • Collaborated with product manager and designers on integration solutions • Delivered click-through prototypes and design documentation to developers • Contributed new icons to the Azure design system

UX Designer (contractor)

2014 – 2015

Responsible for improving the user experience of the Hotels vertical to increased the hotel room booking conversion rate • Designed A/B test variants to test hypotheses about customer behavior • Participated in sprint planning and, daily stand-ups, and retrospectives • Presented design to colleagues, development managers, product managers • Spot-checked colleagues’ design work for visual design and content consistency • Delivered mobile-up responsive deliverables to developers • Ensured that designs were on brand, responsive, accessible, and performant

UX Designer (contractor)

2014 – 2014

Responsible for designing new and existing features for the Xbox One store interface • Created a way-finding treatment system for the Xbox One storefront • Consolidated storefront navigation into one consistent system across all store pages • Created new design patterns for product pages to help users get to content faster • Designed Recommendation patterns for various content types • Consulted with developers, content strategists, and product managers to gather requirements and constraints

Visual Designer

2013 – 2014

Responsible for interface design and prototyping for Intel's Sales & Marketing Group applications • Designed UI assets and style guides for developers • Worked with developers on implementation and QA • Created Axure click-through prototypes of mobile applications • Conducted contextual inquiry with remote sales managers • Reviewed daily builds by offshore developers and provided feedback for improvement

BA, Psychology

1995 – 2000

tentree

tentree is a fast growing eco-friendly apparel startup. Sold in stores like REI, tentree appeals to “environmental-ish” customers — people who want environmentally conscious apparel, but not at the expense of fit and style.

tentree's overarching problem was unused capacity:

• Their website had beautiful design and product photography, due to talented in-house art direction. And while it sold well enough in spite of being unoptimized, there was a lot of room for improvement

• There was no in-house conversion rate optimization work being done. They were essentially coasting on traffic created created by social media

• Credibility indicators such as customer photography on social, 5-star reviews, and press acclaim were abundant, but were not integrated into the user experience

• Their blog received millions of uniques from search, but the traffic was not translating into sales, to the point where they were considering shutting it down

Learn more at https://zaidhisham.com/portfolio/tentree/