Zachary Keahey
Senior Digital Marketing Manager · Open Doors USA
Long Beach, CA
In My Own Words
My name is Zack Keahey and I specialize in all things digital. As a digital marketer, I create comprehensive digital media recommendations that are customized for a businesses' goals and objectives. I specialize in Facebook, Google, and Programmatic advertising and I am passionate about the results they deliver because I have seen them succeed time and time again.
I've developed and executed media strategy for $5 million-a-year media accounts as well as small budget pinpoint-targeted campaigns. This includes leading the charge on media planning, strategy, and analysis directly with clients at all phases. Beyond planning and buying, I have also provided active oversight on back-end ad operations with a focus on effective, attributable paths to conversion. I operate with a constant focus on budget and return on investment with all campaigns and projects.
On a personal note, I have a dry sense of humor but am incurably optimistic. I enjoy surfing, snowboarding, and spending time with friends on my free time. I love great music, good food, and the Los Angeles Dodgers. Overall, I like to live life to the fullest!
Zack Keahey Zack.Reed.Keahey@gmail.com (714) 699-0296
Work Experience
Senior Digital Marketing Manager
Open Doors USA2018 – Present
• Head of in house digital marketing team
Digital Marketing Manager
Open Doors USA2017 – 2018
• Successfully planned, executed, and measured $1.2 million in digital advertising spend while achieving an average ROI of 3.83. • Executed monthly advertising campaigns using Facebook Ads Manager and Google AdWords. • Restructured the organizations reporting mechanisms through the creation of a comprehensive digital dashboard.
Media Strategist
Media Strategist2017 – 2017
• Assisted during the pre-sale process by crafting digital advertising plans that catered to client KPIs • Collaborated within media buying platforms to negotiate and purchase digital inventory from Facebook, Instagram, Google, programmatic and site direct partners • Maintained client relationships by delivering in-depth reporting, optimizations, and excellent service • Executed digital campaigns across several verticals such as: Auto, Health, Finance, Entertainment, and Retail
Media Associate
Centro2016 – 2017
• Worked as the liaison between Campaign Operations, Media Strategy, and Client Development. • Managed Insertion Order processing, campaign launches, pacing, RTB actualization, and reporting for digital advertising campaigns. • Collaborated with the campaign team to optimize and revise campaigns to achieve the highest delivery rate while meeting the client’s goals and objectives. • Supported Account Leads and Media Strategists in responding to client requests and special projects as necessary. • Organized and managed weekly campaign status meetings for all live campaigns. • Utilized Ad Words, Bing Ads, Facebook Business Manager, ComScore, MRI, and other third party data platforms.
Marketing Intern
QCP2015 – 2016
• Assisted the Chief Executive Officer in developing and implementing marketing strategies • Managed and enhanced the company’s website, blog, and social media pages • Spearheaded the coordination of the company’s sales and marketing events
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