Zachariah Crawford
Founder / Creative Director · MindTrix Cre8v
San Diego, CA
In My Own Words
I am a Brand Creative, passionate about building relationships that keep people connected to their favorite brands by offering a broad-based experience in visual communication, experiential marketing production, management, and sales leadership, allowing me to boost consumer satisfaction and sales. By using a customer-centric approach, I work to pinpoint the weakness and ultimately elevate brand awareness. I collaborate with clients in a broad range of industries, including advertising and consumer products, packaged goods, and business-to-business products and services, my skillset is diverse and adaptable to your needs as a brand. By using my experience in Visually Creative Marketing I have been championed for my unconventional mindset. I firmly reject the one-size-fits-all mentality, yet I am humble enough to go back to the drawing board when an idea fails.
Work Experience
Founder / Creative Director
MindTrix Cre8v2022 – Present
Worked as a Creative Consultant, with a focus on All things Pop Culture and Customer Loyalty & Retention. Visual Experiential Marketing Design, (i.e. Trade Show Booth Design, Interactive signage, Activations, and promotional giveaways). Visual Merchandising, Brand Activations, & Brand Identity... My work has had a presence at Conventions and Trade Shows, including Comic-Con International, South By Southwest (SXSW), M.A.G.I.C. Apparel Trade Show, Agenda Trade Show, and other similar shows and conventions throughout the world.
Lead Brand Ambassador
GMR Marketing2018 – 2018
Worked as Team Lead for GMR Marketing for the *Metro by T-Mobile* program. Managed the day-to-day activities of the team. Motivated the team to achieve organizational goals. Developed and implemented a timeline to achieve targets. Delegated tasks to team members. Conducted training of team members to maximize their potential. Empowered team members with skills to improve their confidence, product knowledge, and communication skills. Conducted quarterly performance reviews. Contributed to the growth of the company through a successful team. Created a pleasant working environment that inspired the team.
Samaung Appliance Specialist
BDS Connected Solutions LLC.2018 – 2018
Assisted Samsung Appliance Sales at Lowes Home Improvement. Increase sales of the Samsung brand in the appliance department of Lowes by 30%, above average store sales. Educated Sales Associates in store. Assisted In sales and promotions with customs.
Field Sales / Marketing Representitive
Mosaic Sales Solutions2016 – 2017
Assisted Samsung Appliance Sales at Lowes. Increase sales of the Samsung brand in the appliance department of Lowes by 30%, above average store sales. Educated Sales Associates in store. Assisted In sales and promotions with customs.
Regional Supervisor, Southern California
Acosta Mosaic Group2014 – 2015
Was the Regional Supervisor for the client, The Home Depot Marketing & Promotions Department through Acosta Mosaic Group. Supervised a team of 40 + Promotional Demonstration Representatives, in The Home Depot Stores throughout San Diego and Orange Counties. Implemented a check-in check-out program to track and communicate with Demonstration Reps in the field, which saved the company money and time by streamlining this process and updating it from its previous antiquated methods.
Field Operations Manager
BDSmktg2010 – 2014
Met all developing requirements of the Corporate Offices and our clients as well as evaluating Rep performance. Auditing Reps and visit reports to ensure Client needs are being met.? Worked closely between management and field reps by overseeing that work is completed in a timely fashion and the reports to corporate were accurate. Facilitated client needs and expectations by assisting Reps and cultivating retailer relationships as well as provided informative training and advocacy at doors. Provided coaching/training to new and existing Reps, by increasing compliance numbers while maintaining the integrity of work from Field Reps.
Founder/Creative Brand Manager/ Apparel Design
MindTrix Apparel1999 – 2010
Pioneered a successful one of the first ever Environmentally Conscious apparel company from inception, using a combination of apparel & graphic design, technical savvy, sales, communications / interpersonal relation experience. Trade show Coordination and Marketing. Established the MindTrix Brand into over 50 stores throughout the U.S. & Europe.
Education
Associate of Applied Science (AAS)
New Mexico Junior College1989 – 1992
Associate of Applied Science (AAS)
UX Design Certificate
Google/CourseraProjects
Interests
Skills
Industries
Activity
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