Yadira Rodriguez

• Spearheaded all client-facing and corporate communications, such as email newsletters, ad placements, organic social media strategy, and press releases • Led creative production of client marketing campaigns enhancing brands across multiple marketing solutions channels: TV, Radio, DOOH, CTV/OTT, Digital Audio, Branded Content, Social Media, Experiential and Influencer Marketing • Directed GTM Strategies, Product Management and Business Development support for IP products: AudioEngage and EntravisionPlus (programmatic digital advertising platforms for CTV/OTT, Digital Audio, DOOH and Gaming), and El Boton (digital audio streaming app) • Developed and executed sales enablement strategies, improving team performance • Communicated cross-departmental and provided creative direction to ensure cohesive brand messaging • Leveraged marketing partnerships with NFL, FIFA, MLS, and consumer goods giants to boost client and consumer brand engagement • Redesigned the wireframe of the US Media website, enhancing user experience and engagement • Produced webinars and "immersive experience" client engagement events • A leader among the global marketing team where I championed the brand's identity and values across the diverse international markets to drive brand growth and recognition on a worldwide landscape

• Directed lifecycle marketing strategies, enhancing customer journey experience • Managed product alignment with manufacturers, optimizing go-to-market strategies • Orchestrated customer engagement events, strengthening brand loyalty • Led a $1.2 million annual budget, maximizing ROI on marketing initiatives • Authored impactful blog articles, managed website and newsletter, increasing brand awareness

Now Insight Enterprises -- A channel partner distributor of IT equipment via brick and mortar locations and eCommerce Websites: TigerDirect.com, PCMall.com and MacMall.com • Implemented demand-gen marketing strategies, driving sales and product visibility • Managed ecommerce merchandising for end-user products, enhancing online sales (1,550 skus) • Additional marketing support to HPE edge-to-cloud solutions (SaaS), 15K+ sku configurations • Administered a $500,000 quarterly budget, optimizing marketing spend • Coordinated client and employee engagement events, fostering community and loyalty • Aligned product management and lifecycle roadmap with HP's needs, ensuring market relevance and leveraging an omnichannel strategy

DBA: Off Road Warehouse and 4 Wheel Parts -- Distributor of automotive, motorsports, hobby and nitro & electric RC toys parts and accessories via brick and mortar retail locations, ecommerce and catalog mail order. • Managed print and ecommerce projects as well as retail store visual merchandising and event planning, • Provided art direction and graphic design, elevating brands • Assisted in the planning and coordinating of their traveling show, Truck & Jeep Fest • Sponsored and participated at events like SEMA, The Baja 1000, Moab Easter Jeep Safari and more