In my own words
— WilliamA graphic designer with a love for the outdoors and a drive to create work that stands out.
Over the past decade, I’ve designed for many major brands — helping each tell their story in a way that feels alive. I believe great design is honest, intentional, and without the fluff. Make it meaningful, or don’t make it at all.
Trajectory
Oct 2020 — Now
Graphic Designer · Callaway Golf
At Callaway, I help shape how the world’s #1 golf brand shows up visually — from product launches to global campaigns. Working in marketing, creative, and product teams, I concept, design, and help create the work that tells our story. My role spans everything from packaging and branding to photo direction and video storyboarding. I take pride in crafting design that feels alive, premium, and unmistakably Callaway.
In short: I make big ideas look effortless and believable.
Feb 2018 — May 2020
Production Designer · 1Point21 Interactive
A digital agency focused on building websites for law firms and corporate clients. My job was to take homepage concepts and build complete responsive site layouts for desktop, tablet, and mobile. It wasn’t the most creative environment, but it strengthened my technical foundation and taught me how to deliver consistent, reliable work under tight timelines.
In short: I learned how to stay sharp and deliver quality, even when the work was repetitive.
Feb 2017 — Feb 2018
Graphic Designer · BEXBRANDS
At Bex, I collaborated directly with founders and brand teams in the food and beverage space — helping startups and household names refine or reimagine their look. From concept to press checks, I managed every detail to ensure each brand hit the shelf with confidence and personality. Clients included Suja, Chameleon Cold Brew, Kopari, and Dr. Praeger’s.
In short: I helped passionate brands find their voice — and made sure it looked good on the shelf.
Feb 2015 — Feb 2017
Graphic Designer · Traina Design
Worked as part of a tight-knit creative team building brands and campaigns for major tech and bio-tech clients like Microsoft, Facebook, and UCSD. My focus was clean, intentional design that solved real problems — from presentations and event graphics to identity systems and editorial layouts. Traina taught me how to balance creativity with clarity, and to never lose sight of the story.
In short: I learned how to bring precision and personality together in every project.
Jul 2013 — Feb 2015
Graphic Designer · Fuszion
Helped design and develop visual identities for nonprofit and global organizations including the Smithsonian, Ocean Conservancy, and the President’s Committee for the Arts & Humanities. From concept to production, I managed my own projects, coordinated with printers, and kept each client’s story front and center.
In short: I used design to give meaningful work the attention it deserves.
Activity
Education history
Susquehanna University
Bachelor of Arts (B.A.) | 2009 - 2013
