William Morris
Business Engineer · Dreamruns
Long Beach, CA
In My Own Words
<p>Strategic marketing professional with over 15 years experience in quantitative & qualitative analysis, reporting and media driven business development. Leadership roles include monetization of concept software and new operational models with an emphasis on contemporary, sustainable business in eCommerce, social media/publication, digital marketing/advertising & business management.</p><p></p><p>I am a passionate cycling industry professional; driven to create content, utilize eCommerce solutions to grow the industry, & connect industry professionals with participants using social platforms. </p>
Work Experience
Director eCommerce
Dreamruns2022 – 2024
● Implemented strategy and best practices for a $750k annual advertising budget. ● Managed advertising strategies on Amazon Seller Central Campaign Manager, including A+ Content, Brand Registry, & Shopify store with $15M annual sales and a catalogue including 34k SKUs. ● Oversaw website traffic driven by Google Ads Performance Max campaigns, custom ads for asset groups, audience signals & detailed demographics with an average RoAS 2000%, CPC $0.45. ● Analyzed ad budgets using Optymzr PPC Management software to automate performance metrics to achieve 180% decrease in spend YoY.
Director of Operations
VITAL MEDIA NETWORK2016 – 2022
● Leading project manager in global eCommerce supply chain, featuring a monthly subscription service for action sports athletes in mountain biking and motocross, annual revenue of $1.2M per year with 2,000 monthly members. ● Directed development of subscription services included budgeting, marketing CRM, website development, managing shipping partners and 3PL, managing warehouse staff, and supervision of development team. ● Advertising and analytical duties included 3 publications; websites generated a combined 15M monthly page views and hosted $2M in annual ad revenue, $800k affiliate revenue.
Revenue Manager
The Irvine Company2011 – 2016
● Development of new programming for reporting based off Market Vision and Datavision software. ● Utilized data driven analytics to support sales team and maximize pricing based off daily forecasting to assist hotel operations, $10M per year from reservations. ● Earned the Employee of the Quarter, 2nd Quarter 2013 for taking on training and development of new staff members - The Resort at Pelican Hill Golf Operations.
Financial Manager, Marketing Consultant, Data Analysis
IMAGE PROTECT2011 – 2015
● Implemented a national marketing campaign to raise traffic to website, exceeding 200%. ● Created a competitive pricing strategy, increasing sales over 100% year over year. ● Managed global network consisting of 50 photographers and 80 distribution agencies.
Education
Doctorate of Business Administration (Candidate)
California Southern University2016 – 2024
Delta Mu Delta International Honors Society
Interests
Skills
Industries
Activity
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