William Madrid

Sales & Consulting Manager

2024 – Present

● We provide sales, product development, marketing, and consumer insights services to clients in the sporting goods industry

Director of Global Sales & Product Management - Lacrosse

2022 – 2024

● Generated 70% increase in revenue for 2022 ● Restructured inter-departmental product management team

Global Sales Director - Lacrosse

2021 – 2024

● Generated 132% increase in revenue for 2021 ● Created and implemented international sales strategy

Western U.S. Territory Manager - Lacrosse

2019 – 2021

● Oversaw sell-in of the Warrior and Brine brands to specialty and regional chain accounts ● Cultivated detailed and extensive product knowledge to promote each brand's message

Director of Sales

2020 – 2021

● Led territory to a 683% increase in revenue for fiscal 2021 ● Created, evolved, and implemented national sales strategy ● Managed 200+ accounts, prospects, and leads

Consulting & Sales Manager

2019 – 2021

● Provided clients with expert sales, product, marketing, and consumer insights services ● Developed best practices and implement data-driven action plans

Western Sales Manager & Product Consultant

2019 – 2020

● Produced sales and product data with action plan-based analysis ● Developed and implemented regional sales strategy ● Guided territory to a 237% increase in revenue

Sales Representative

2020 – 2020

● Company representative for custom hats & coldweather knits for team, corporate and more

National Sales & Product Manager

2018 – 2019

● Modernized marketing and sales strategy for B2B on-demand performance apparel manufacturer ● Created and implemented incentivized discount programs ● Generated new accounts across the U.S. and Canada ● Produced product road maps and revenue projections for each category

Product Manager Men's Lacrosse

2016 – 2018

● Continuously improved and branded over 1,000 SKUs across 6 categories ● Ensured that product was on time, on cost and to specification ● Spearheaded and quantified field testing for hard and soft goods ● Worked cross-functionally with R&D, Marketing and Sales

Western U.S. Territory Manager

2012 – 2016

STX Men's & Women's Lacrosse, STX Ice Hockey, STX Field Hockey & STX Golf | NIKE Men's & Women's Lacrosse ● Communicated brand message in an impactful manner to maximize sell-in ● Armed retail partners with data-based quarterly strategies ● Grew same-door business by over 6% each year

Sales Account Manager

2009 – 2012

● Generated leads and managed relationships with over 60 team customers

Retail Manager

2010 – 2012

● Opened, marketed and managed the first lacrosse specialty store in Los Angeles ● Top grossing factory store for market leading lacrosse apparel brand, Adrenaline

Corporate/Team Outside Sales, Retail Manager & Lacrosse Buyer

2008 – 2009

● Designed and implemented lacrosse retail and sales programs

Assistant Director of Equipment

2007 – 2008

● Managed equipment contracts, housing and general needs for MLB clients

Horticultural Science Intern

2005 – 2006

Genetics Laboratory Research Assistant

2004 – 2006

● Anolis lizard caretaker and polymerase chain reaction (PCR) technologist

Retail Associate

2006 – 2006

Bachelor of Science - BS

2002 – 2006

● Pre-Medicine Curriculum

Certificate

2024

Bodega Marine Laboratory

2005 – 2005

Diploma

1997 – 2001

● Varsity Golf - Moore League Individual Champion (2001), Moore League Team Champion ('98-'01) ● Long Beach Century Club Player of the Year, Boy's Golf (2001) ● Jazz Band - Bass, Leake Outstanding Musician Award (2001)