Jan 2014 — Apr 2023
Coordinating Producer, Previous Director of Marketing · Digitell (Acquired by BroadcastMed)
* As a Digital Event Director, successfully executed numerous events in physical and virtual environments, resulting in increased engagement, positive feedback, and repeat business from satisfied clients.
*As the marketing and communications lead, developed and executed effective branding and go-to-market strategies, increasing brand recognition, customer acquisition, and revenue growth for the organization.
*Partnered with product management and contributed to developing a platform roadmap that prioritized digital workflow and on-site technologies, leading to increased efficiencies, customer satisfaction, and revenue growth.
*Through extensive research and development efforts, designed and implemented innovative camera systems and workflows, resulting in improved image quality, streamlined production processes, and cost savings for the company.
Jul 2010 — Jun 2013
Marketing Specialist · Drift Innovation
Special Events and Web Promotions. Brand development, social media, video and graphics editor. Developed customer service support system. Product trainer.
Jul 2007 — Oct 2010
Director of Marketing, eCommerce · Suburban Blend LLC
Creator of Shoptheblend.com which sold snowboard/skateboard gear and apparel. I set up 2 store POS locations and an integrated the e-commerce/shipping operation. I ran the marketing efforts, video production, and organized local events. I created graphics for ads and print collateral. SEO/SEM Specialist.
Jun 2006 — Mar 2008
Multimedia Manager · Peek'n Peak Resort and Spa
Produced digital photography and broadcast commercials of products and services. Formatted and archived all images and videos. Created and managed a new company website and user forum. Conceived and accomplished resort photography to maximize the impact on the target audience. Increased youth awareness by developing new terrain parks.
Jul 2000 — Jun 2006
Director of Multimedia · Bush Industries, Inc
Directed and produced digital photography and video of products and services. Color corrected, formatted and archived images and videos. Created and managed a powerful web-based image gallery for key customers and sales representatives. Conceived and accomplished catalog photography to maximize the impact made on the target audience.
Aug 1999 — May 2000
Represented Burton Snowboards worldwide at product demonstrations, sales meetings, and competitions. Lead the 2000 Demo Tour across North America and Canada. Key tester for big mountain boards and Step-In bindings. Competed in the World Extreme Snowboarding Championships in 1993 – 1994. Action model published worldwide and featured in two national magazine ads.
Jun 1998 — Apr 1999
Guest Services Manager responsible for base area customer-related operations and information. Duties included basket and ski check, lost and found, greeting guests, information phone lines and mountain tours.
Nov 1990 — Apr 1997
Senior Snowboard Instructor and Coach of the legendary Steep & Deep Snowing Camp.
Jan 1986 — Aug 1989
Team assistant and warehouse coordinator. Highlights: supporting the top athletes in freestyle BMX. R&D
