William Alexander

Creative Program Specialist

Reno | US

Skills

Visual Design
Design
Typography
Branding
Organizational Culture

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Interests

Camping

Photography

Video production

Industries

Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— William

A versatile Graphic Designer and Program Manager whose passion for creativity is only rivaled by an insatiable thirst for adventure.

Stemming from an insatiable curiosity to learn, Wil has delved into far too many interests for one person to have. With a diverse array of interests ranging from snowboarding and crossfit to disc golf, mountain biking, and CrossFit. Wil finds a creative outlet in photography, videography, and creating graphic designs that embody the variety of interests. Wil's life is a thrilling fusion of design artistry and exhilarating outdoor pursuits.

In every aspect of life, Wil embodies a dedication to growth and excellence. Just as he consistently refine his design skills, he approaches each outdoor endeavor with a relentless drive to improve and achieve new heights. This dynamic combination of design prowess and adventurous spirit makes Wil an invaluable collaborator and a fascinating individual.

Trajectory

Feb 2024 — Nov 2024

Marketing Content Coordinator · HIDEit Mounts, Inc.

• Strategize, direct, record, and edit short-form content for all social media platforms including video, images, and text. • Engage with brand ambassadors and followers to grow relationships with the online community. • Assist in planning and executing social media ad campaigns and promotions • Organize and maintain cloud database of video and photo library of campaigns, product, user generated content • Collect, process and analyze marketing metrics to determine successful strategies.

Oct 2020 — Jul 2023

Creative Program Specialist · Cameo

Defined and implemented scalable, repeatable processes and tooling that help prioritize, plan and manage creative projects across the team Developed and maintained cross functional communication, while overseeing projects goals and possible Managed and oversaw multiple creative projects simultaneously, ensuring they are delivered on-time with minimal negative downstream impact Defined success metrics for "unquantifiable" roles Created in-house Smart Mock-ups for the creative team Optimized print images for all types of apparel, specialty products and creating cohesive brands

Jan 2014 — Jan 2021

Digital Artist · CustomInk

Contributed to Elevated Design Pilot’s $3.1M initial year sales Collaborated with Art Development Coordinator to troubleshoot the department’s Windows to Apple transition Coached and mentored artists to become the top performers in their roles. Established new guidelines and best practices to boost art team efficiency. Top 5 Artist productivity with $4.8M/Yr total order revenue

Jan 2011 — Dec 2013

Preschool Teacher (Long-term Substitute) · California Head Start Association

Oct 2011 — Jan 2012

Graphic Designer · The Cotton Shoppe