Will Kromer
Graphic Designer
Chicago | United States
Skills
No information
Interests
Graphic design
Typography
Illustration
In my own words
— WillSenior graphic designer with a strong drive to help companies bring their creative vision to life and effectively engage with their target audience.
Experienced as a freelance and in-house designer across a range of industries including food & beverage, hospitality, luxury, action sports, and publishing. Skilled in branding, logo design, advertising/marketing campaigns, editorial design, print production, animation, and illustration.
Currently working in Chicago, IL.
My work can be found at: www.willkromer.com
Trajectory
Sep 2021 — Now
Graphic Designer · DineAmic Hospitality
- Collaborated with the marketing team to design marketing and advertising campaigns consisting of digital and print collateral, social media content, website banners, restaurant menus, and event signage
- Operated all in-house print production
- Designed brand identity systems and website designs for emerging restaurant concepts
- Prepared images for digital and social platforms through color correction and photo retouching
- Coordinated production and managed relationship with packaging vendors
- Oversaw and manage an organized file system for graphic design resources to be easily accessed and maintained
Jul 2022 — Oct 2022
Freelance Graphic Designer · We Can Women
- Worked with creative director to develop a visual identity system that aligned with brand strategy and target audience
- Provided ongoing support and maintenance for completed design projects to ensure consistent brand representation across all platforms
Apr 2022 — Jul 2022
Freelance Graphic Designer · Financial Growth Partners
- Designed a creative and cohesive brand identity that aligned with the company’s core values, target audience, and marketing objectives
- Created engaging presentations for client meetings to showcase company’s brand identity and capabilities
- Developed visually appealing graphics, videos, and animations for social media campaigns
Jul 2021 — Oct 2022
Contract Graphic Designer · Axion Footwear
- Designed monthly print advertisements published in Thrasher Magazine
- Collaborated with shoe designer and brand manager to produce four seasonal product catalogs ranging from 10-40 pages in length; delivered across print and digital platforms
- Developed digital advertising campaigns including email marketing, website banners, and social media graphics, to promote new product releases, sales, and events
- Enhanced brand guidelines to help build and support a professional brand image
Jan 2021 — Aug 2021
Lead Graphic Designer · Art Craft Paint Inc.
- Collaborated with clients to design exterior airplane graphics
- Prioritized positive and consistent communication to guarantee client satisfaction
- Designed all marketing collateral such as brochures, banners, and social media graphics
- Prepared aircraft tail-numbers, placards, and designs using a commercial vinyl-cutter
Feb 2020 — Nov 2020
Lead Graphic Designer / Digital Printer · All American Screen-Printing
- Worked with clients to understand their branding needs and designed custom logos and brand identities that aligned with their company’s vision
- Prepared all files for varying forms of print production
- Managed and maintained digital heat presses, DTG printers, and large-format inkjet and laser printers
- Utilized advanced color management techniques to ensure accurate and vibrant printing results
- Maintained consistent and professional communication with clients
Aug 2016 — Feb 2020
Graphic Art's Teacher · Fusion Academy Miracle Mile
- Provided a one-to-one teaching experience in the areas of Graphic Design, Studio Art, Digital Photography, Art History, and Portfolio Development, for grade levels 9-12
- Maintained complete and accurate academic records
- Managed a team of Electives teachers and trained all incoming Electives teachers
- Held monthly department meetings, as well as individual teacher review meetings
- Assured all teachers had appropriate lectures and lesson plans that met desired state requirements
Activity
Education history
The Art Center College of Design
Bachelor's Degree of Fine Art | 2013 - 2016
