Will Hayden
Copywriter · The Richards Group
Dallas, TX
In My Own Words
Experienced writer, strategist, and producer with entreprenurial passion. Life-long skateboarder, surfer, and musician.
Work Experience
Copywriter
The Richards Group2018 – Present
Clients: Dr Pepper, Snapple, Straight Up Tea, 7UP, Orkin. Solved business problems with strategic creativity and incisive copy chops. Made people laugh, think, and cry across a variety of mediums (social, digital, traditional). Had fun at work and kept 20-30 skateboarding action figures on my desk at all times.
Senior Copywriter
BYU AdLab2015 – 2018
Clients: Beats, Nike, and Amazon A top creative student in America's #1 college advertising program. Pitched campaigns to clients and creative directors. Collaborated with art directors to develop a student portfolio of print campaigns, integrated campaigns, and writing projects.
Social Media Intern
Freshly Picked2016 – 2017
Conceptualized and produced Snapchat and Instagram campaigns for a global apparel brand (social media following of 1.3 million people). Created and monitored conversations across Facebook, Twitter, Instagram, and Snapchat.
Copywriting Intern
Fluid Advertising2016 – 2016
Contributed ideas and written content to a variety of advertising campaigns at Utah's most awarded advertising agency.
Graphic Designer
Campus Life Design2015 – 2016
Designed concept-driven print advertisements for a variety of organizations at Brigham Young University. Experienced in Illustrator, Photoshop, After Effects, InDesign, Premier Pro, and Final Cut. View design work here.