Whitney Nilsson
Director of Marketing & Customer Relations · Jaye’s Studio
Charleston, SC
In My Own Words
Multi-talented creative designer experienced in digital and print design, multimedia and marketing. Excellent interpersonal, collaborative and organizational skills; superb work ethic with strong visual, written and verbal communication skills. Proven ability to perform in deadline-driven environments and handle multiple projects concurrently. Exceptional client and vendor relations; highly adept in customer service and managerial skills. Analytical problem solving and troubleshooting skills.
Work Experience
Director of Marketing & Customer Relations
Jaye’s Studio2018 – Present
• Analyzes and improves marketing strategies, setting monthly sales & driving traffic to our websites • Shopify E-commerce Management for 4 company websites / Social Media Management • Designs all company catalogs, sales content and creative marketing content, schedules eblasts etc. • White Seamless Product Imagery Creation, Editing Photography, Social Engagement, Ad Campaigns, Google Analytics and AdWords / Content management system (CMS) • Responsible for training and on-boarding all new employees, Manages Customer Service & resolves any related issues
Freelance Designer / Owner
Shout Silas Designs2014 – Present
• Sourcing, compositing and retouching images for print or web • Manage company email accounts, campaigns, and communicating • Develop graphics for product illustrations, logos, and websites • General Website Maintenance / E-commerce Management / Social Media Management • Works effectively with clients to determine design vision, budgets and deliverable timeframes • Content Creation, Photography, Social Engagement, Ad Campaigns, Google Analytics and AdWords • Execute a variety of design projects or modify pre-existing designs such as; book covers, marketing materials, brochures, advertisements, photography, create product stock images and more
Design Coordinator
Amazon - CreateSpace2017 – 2018
• Assists with the management of outsourced vendors • Manage workflow using a wide variety of software systems • Sense of urgency for email response times and phone service levels • Technical support, account navigation and specific software assistance • Visualizing solutions to modify designs based on feedback from authors • Fulfillment of creative services while proactively identifying problems and seeking solutions • Conduct phone consultations with design minded decisions to evaluate authors artistic preferences • Demonstrate accurate and professional customer service with clearly written and verbal communication
Marketing Director & Store Manager
Blu Cotton Home2016 – 2017
• Operation of website, analytics and email marketing • Execute visual messages and promotional events or activities • Develop designs for marketing, advertisements, and website • E-commerce management, Content management system (CMS) • Development and implementation of brand strategy and strategic planning • Manage payroll and schedule to maximize productivity, achieving daily targets • Ensure availability by maintaining store inventory and determining sales promotions • Conduct store operational requirements, recruiting, hiring, orienting, and training employees
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