Victoria Cesino
Global Product Manager Women’s Apparel · Reebok Intl
San Diego, CAIn My Own Words
Strong product merchandising and market management professional with 7+ years of diverse global and market experience. I have proven results in driving sales in wholesale accounts and merchandising alignment, as well as range and demand planning. Contributing a variety of skills including cross-functional and market collaboration, strong numerical analysis, effective communication, and attention to detail. Looking to grow my career in a position that allows me to enhance my product management and creative thinking skills while make meaningful contributions to the bottom line.
Work Experience
Global Product Manager Women’s Apparel
Reebok Intl2020 – Present
• Manage product calendar for all major apparel deadlines including range planning, product briefs, design and development reviews, sample ordering, and seasonal go to market handovers • Analyze performance metrics to create strategic line plan for women’s cotton commercial apparel product line including product, price, article count, target FOB, and volume targets • Drive category profitability by tracking costs, margin, pricing, market forecasts, and in-seasonal sell out • Partner with design, development, and materials to maintain brand aesthetic and, meet margin goals, hit volume targets, and achieve quality standards • Drive Global Reebok collaboration partnership briefs for men's and women's lifestyle apparel and manage collaboration product calendars
Global Product Merchandising Manager/ Market Management Retail
Reebok Intl2018 – 2020
• Manage and support range planning process ensuring on-time delivery against creation calendar timeline and hitting business targets • Provide analytical input to product managers for range planning utilizing sales, forecast, and sell-through data, as well as consumer insights where available • Run market meetings in Global HQ to evolve seasonal line architecture based on volume forecasts and market needs • Create both quantitative and qualitative metrics for wholesale/franchise spaces to define brand standards, then analyze and share findings for Global implementation • Work cross-functionally with in-market omni-channel manager, visual merchandising, and sales teams to identify key business drivers, implement best practices, and monitor performance. Travel to market 2-4 times per year for on-site best-practice implementation, space management, and business updates • Drive product vision Globally though account and channel-specific apparel and footwear product assortments aligning with key brand stories and seasonal volume drivers
Associate Manager Global Retail Space Management (RSM) Wholesale
Reebok Intl2016 – 2018
• Drive brand success through the implementation of wholesale strategies, creation of market tools, and productivity monitoring • Create and implement format for Global collection and reporting of wholesale net sales data. Analyze to react to sales numbers in a timely manner • Travel to markets 2-4x per year to support market teams through on-site store visits, deliver post-visit summaries, and conduct competitive shopping for product teams • Organize and conduct monthly market calls to discuss net sales results, market trends and opportunities, and global solutions
Senior Allocation Analyst
TJX Companies2012 – 2016
• Analyze current on order, product mix, inventory positions, net sales, and sell-through information to create weekly shipping strategies and specialty store bases • Analyze historical sell-through, sales, and inventory information to drive future department/category sales and make demand plan changes accordingly • Partner with Buyers on adjustments to monthly buy volumes due to late shipments, canceled orders, and/or market availability • Partner with Buyers on product development, special buys, and late adds • Accompany Buyers on trips to NYC and in-house vendor visits giving opinion on new buys and reorders • Competitively shop the market to identify key market trends and create new product ideas to present to buyers through trend boards at quarterly planning strategies • Conducted on-the-job training for new hires and interns
