Vicki Vasil

Brand Narrative Manager · Nike, Inc.

Portland, OR

In My Own Words

A mission-driven brand marketing evangelist and corporate entrepreneur, Vicki thrives in an environment of open innovation and ideation alongside an inspiring team. Looking at things as a creative + strategist + data analyst, she galvanizes stakeholders, teams and brand partners behind unique and emotionally intelligent, analytically-backed initiatives that generate brand heat, build a community, and drive above-industry-benchmark growth.

Unapologetically holding brand at the highest regard, Vicki is an empathetic, fearless leader authentic to the industry with a progressive career path bolstered by analytical and strategic advanced degrees. For 15 years, she's consulted and led brands and retailers in trade, agency and brand-side roles in the surf, snow and outdoor industries, as well as founding her own brand Vees in 2020, which launches officially in early 2022.

Work Experience

NI

Brand Narrative Manager

Nike, Inc.

2021 – Present

VG

Founder

Vees Golf

2020 – Present

Breaking barriers for women who play the game, starting with what we wear to the golf course. Drawing from her work at iconic for-women, by-women snow and skate brand Nikita and the sustainable pioneer brand Nau, Vees is a west-coast lifestyle golf brand with an inclusive mission. Launching Spring 2022.

VV

Founder, Consultant

Voice and Venture

2010 – 2021

My specialty is brand strategy and visioning, with a focus on startups. I also provide copywriting, copy editing and proofreading services, and have published several industry articles. Companies include: Vers (founder), OneWater Marine, Marijuana Business Daily, The Fiftees, Real Estate Love Letters (founder), SHACC, Coca-Cola, TransWorld Business (contributor).