Vicente Sebastian Del Valle Papic

America Ecommerce, Senior Expert

2024 – Present

Led the e-commerce strategy for www.mango.com, supporting the e-business operations of partners and outlets across the U.S., Canada, and LATAM regions with primary focus on supporting Mango Expansion Strategic plan into the US

Teamhead Retention Marketing

2021 – 2024

Led the strategic vision and implementation of customer retention initiatives, with a focus on optimizing long-term relationships, reducing churn, and driving engagement, monetization, and customer lifetime value through personalization and data enhancement. Collaborated across departments and partnered with international teams while closely aligning with global digital and project teams.

Built, managed, and led a high-performing retention marketing team of 4 internal members, coordinating with an external partner team of 6. Managed multiple channels including email, mobile app, SMS/MMS, transactional, and automated communications.

Spearheaded the creation and strategy for PUMA’s omnichannel SMS/MMS mobile program for e-commerce and retail stores. Played a pivotal role in the successful launch of the PUMA APP by developing the retention marketing strategy and driving the overall marketing plan.

Actively participated in off-site strategic sessions with senior leadership, leading the acquisition and retention pillar to elevate performance to the next level.

Regional eCommerce, Performance Marketing & CRM

2020 – 2021

ed the development and execution of Performance Marketing strategies for the LATAM region, aligning with Global HQ in Germany and other regions to drive e-commerce and retail growth. Initiated and managed team-building efforts in each country, while identifying and addressing structural inefficiencies to optimize marketing budgets for expansion.

Implemented CRM platforms from the ground up in each market and developed tailored strategies. Built, managed, and led a Performance/Retention Marketing team of 4 internal members (CL, BR, MX, AR), while coordinating with an external agency partner team of 6.

Ecommerce Director

2019 – 2020

Strategic leader spearheading digital transformation with a focus on infrastructure and data optimization. Ensures seamless E-commerce 360° management for exceptional customer experiences. Monthly sales forecasting and commercial strategies for Oxford Store and Muvo Store. Also in the lead of the customer service team. Strong background in optimization, category restructuring, catalog strategy, and UX enhancement. Proficient in leveraging SaaS solutions for streamlined operations and efficiency. Managed and led a Ecommerce Marketing team consisting of 3 internal members, in addition to coordinating with our external partner team of 2 members

Digital Product Manager eCommerce - Kiehl's

2017 – 2019

Led the three core pillars of the brand: Digital, CRM, and PR, while fostering strategic alliances and enhancing brand visibility. Managed online sales for KIEHLS site (CL) and E-Retailers. Achieved impressive results, Gain Media, RRRSS Engagement, and substantial growth during key events for the brand. Proficient in platforms like Sales Force (Demandware), Google Portfolio, Facebook Business Manager, and Sales Force Marketing Cloud (CRM). Led a team including a Community Manager, Graphic Designer, and digital agency while managing relationships with Key Opinion Leaders. Managed and led a Digital Design Marketing team consisting of 2 internal members, in addition to coordinating with our external partner team of 4 members.

Marketing Director

2015 – 2017

One-stop, Smart Source solution connecting your business to capital, creative branding, new customers, and hyper-growth. Responsible for strategic leadership and process establishment to prioritize brand initiatives, including team cultivation and motivation for exceptional results. Manage client relationships and foster high-impact growth opportunities. Develop and execute social media strategies to maximize brand awareness. Oversee website user experience, optimizing e-commerce performance through SEO, SEM, paid advertising, and search strategies. Managed and led a Digital Design Marketing team consisting of 4 internal members, in addition to coordinating with our external partner team of 3 members.

Marketing

2010 – 2014

Marketing Manager Assistant (2013-2014) Supported marketing initiatives and campaigns.

Culture Marketing Assistant (2011-2013) Contributed to cultural marketing campaigns and events such as RBMusicAcademy, RBthre3style, RBBcOne, RBFlyingBach, RBBDG.

Sport Marketing Assistant (2010-2011) Assisted in sports marketing efforts, sponsorships and events such as RBLosAndes, RBVCA, RBFlugTag, RBAces.

Bachelor’s Degree

2012 – 2012

Student intership program Marketing & Advertising Duration: 2 Quarters.

Certificate Program

2016 – 2016

Skills: Project Management · Business Strategy · Market Research · Marketing · Project Planning · P&L Management · Digital Marketing · Management · Market Planning

Certificate Program

2015 – 2015

Skills: Project Management · Influencer Marketing · Strategic Planning · Customer Relationship Management (CRM) · Business Strategy · Market Research · Marketing · Project Planning · Online Advertising · Performance Analysis · Artificial Intelligence (AI) · Strategy · Performance Marketing · B2C e-commerce · E-commerce SEO · E-commerce Optimization · Mobile Marketing · Digital Marketing · Marketing Communications · market · Growth Strategies · E-Commerce · Market Planning · Marketing Strategy · Search Engine Marketing (SEM) · Advertising

Bachelor’s Degree

2010 – 2015

MENTION IN MARKETING & BUSINESS / CONSUMER BEHAVIOR / NEW MEDIA.

School of Advertising is enterprising, modern and attentive to social transformations, with a flexible mesh that allows prospective advertisers take a holistic view of their development potential.

For an ever-changing industry it requires a curriculum of art that teaches a process of profound observation, by which students meet relevant findings based on brands or shares of either social or propaganda, in order to develop ideas and new content.

High School

2003 – 2009

Certificate

2023 – 2023

Understanding of AI technology fundamentals and tools, and explore various design processes involved in AI-based products. Knowledge of calculus, linear algebra, statistics, and probabilities, along with basic Python experience.

Certificate by Google and IAB

2015

- Digital Panorama. - Foundations, technology and digital marketing measurement. - SEO & SEM - Analytical Web. - Usability and Web Management. - Video Platforms. - Display Advertising. - Social Media. - Mobile Marketing. - App & Development. - E-Commers & Purchase Funnel. - Marketing Plan. - Entrepreneurship & Business plan. - Job Search at Digital Marketing.

GOOGLE INICIATIVE.

American Language Center

2015 – 2015

ALC - ENGLISH PROGRAM High Level 105A