Vernon Laird

Brand/Marketing Manager for Bones Swiss Bearings

2010 – Present

Drive sales, marketing, and customer relationships and promotions strategies to secure business opportunities for potential sales globally. Develop network contacts and utilize online and traditional marketing tools to expand reach, market penetration, brand image and reputation in a highly competitive environment. Lead all facets of day-to-day operations, budget development, planning, market analysis and inventory management. Shoot, produce and edit short videos to help generate website content to keep current with an ever changing market.

MC/Judge/DJ

2014 – Present

Work skateboard contest and events globally either as a MC, Judge or DJ. Vans Park Series, The Boardr Am, CPH Pro, Adidas Skate Copa, Grind For Life, Hot Wheels Junior Series.

Live Event Announcer

2017 – Present

Live event announcer for Dew Tour, Air + Style and Nitro Circus.

Content Manager

2014 – 2016

Help gather content for website and YouTube channel. Assist in setting up interviews for weekly program.

MC/Host

2007 – 2013

Co-host of skateboard events and contests. Tampa Pro, Tampa Am, Damn Am and Maloof Money Cup.

Brand/Marketing Manager

2009 – 2010

$ Promoted skateboards, clothing and accessories to retailers throughout the world. $ Met with key decision makers and influenced buying decisions to generate new revenue. $ Presented key branding strategies to sales team and instrumental in driving new levels of product awareness.

Camera Operator

2008 – 2008

Worked as one of the cameramen to shot the pilot episode for television show Tosh.0 for Comedy Central.

Videographer/Assistant Editor

1998 – 2007

Shot, edited and produced segments for a bi-monthly video magazine. Cameraman for live webcast of skateboard contests and events.

Cameraman man for live webcast of skateboard contests and events

2005 – 2007

- Producer $ Shot, edited and produced segments for the weekly update television show. $ Cameraman man for live webcast of skateboard contests and events.

Production Assistant

2005 – 2005

Worked as a production assistant for television show The Night Stalker for ABC.

Brand/Marketing Manager

2003 – 2004

Worked with art department and design team to set up catalog photo shoots as well as magazines for proper advertisement placement. $ Helped with the ideas to create new soft goods to fit in our marketplace.

Cinematographer

2004 – 2004

Shot B Roll skateboard and concert footage for a music video for punk rock band The Explosion for Virgin Records.

Manager

1994 – 1998

Worked my way from sales associate to store manager. Buyer for the store.

1992 – 1993

1994 – 1998

1999 – 2001