Valentina Lind
Marketing Director at Digital Style House
Jackson Hole, WY
In My Own Words
A thoughtful creative, editor and project manager with experience as a SMM and Marketing Director in client management, content creation, copywriting, social media campaigns and strategy, analytical reporting, graphic design and digital marketing.
Driven self-starter with a focus in the outdoor industry. Innovational, dynamic and guilty of laughing at all the right and wrong times.
Work Experience
Social Marketing Director
Digital Style House2022 – Present
Manage 80+ clients and 10+ Account Managers in a marketing capacity and project-managing deliverables to the client. Maintained a consistent role as the Hiring Manager for the internal team. Worked 1-on-1 with the CEO to manage operations and ensure retention and satisfaction of all assigned clients. Assess deliverables, approve and give feedback on deliverables to ensure client satisfaction; report back to leadership on work and escalate any issues.
Social Media Manager
Digital Style House2022 – 2022
Role included conceptualization, ideation, and writing of high-quality content across all relevant social and digital channels. Making sure the message is always clear, consistent and fresh, making sure deadlines and deliverables are met based on the scope of work agreed with client.
Constantly analyzed client’s and competitors' social and digital landscape to set up benchmarks and step up the agency's digital content deliverables. Continuously improved digital content ideas and executions by analyzing social data/metrics, social listening, and insights. Proposed real-time content based on social media trends and relevant social conversations.
Marketing Communications Specialist
Jackson Hole Mountain Resort2021 – 2022
Produced efficient sales and reservation orders of all JHMR products, as well as promoted lodging and experience reservations through JHRL and created upsell opportunities. • Assisted JHMR clients with selecting products/experiences that best meet their expectations and goals. • Managed over 100 pieces of incoming communications. • Increased revenue through cross-selling and up-selling all JHMR profit centers and JHRL properties.
Social Media Manager
MOMENT SURF CO.2021 – 2021
Conducted in-store sales, as well as facilitated online marketing initiatives, such as creating and optimizing several of the company’s social media platforms. • Optimized website exposure by driving traffic from products promoted on Pinterest ‘Shop’ category. • Created and maintained the company’s LinkedIn profile.
Communications Specialist
Mt. Hood Meadows Resort2020 – 2021
Operated internal communication efforts in order to provide guests the information required to plan a trip to the resort. • Worked with internal associates to brainstorm content in line with the company’s various brand initiatives. • Adhered to the company’s style guide, ensuring high-quality and error-free copy.
Marketing And Public Relations Intern
Overcup Press2020 – 2020
Assisted in promoting several Overcup titles and authors through social media strategizing and publicity. Conducted title research and evaluated two new literary non-fiction submissions for publishing. Researched and pitched to various media outlets, podcasts, magazines and influencers. Developed and optimized social media strategies, created content and worked with paid campaigns.
Public Relations Intern
Habitat for Humanity of Washington County2019 – 2019
Assisted in creating incentive techniques to motivate participation from donors, building and Re-Store volunteers. • Took initiative in performing informational interviews between myself and successful external HFH organizations. • Provided in-meeting insight to the best way to advertise to younger volunteers through social media. • Strategized future social media campaigns, correlating with the organization’s volunteer- and donor-need.
Event Coordinating Intern
University of Arkansas2019 – 2019
Managed and organized a 5-day event for the University of Arkansas School of Journalism and Strategic Media, named J-Days. • Co-lead the promotion of multiple events for the Journalism Board of Trustees and Alumni Society. • Designed J-Days logo to be used by the UofA permanently in the future. • Strategized social media posts to advertise events. • Designed promotional materials for a Panel discussion featuring local and national print reporters.
Video Marketing Intern
Bolder Coffee2018 – 2018
Created promotional videos to be used on social media platforms through Adobe Photoshop, Adobe Premiere Pro and Adobe Lightroom in order to advertise and build foot traffic to Bolder Coffee.
