Tyson Rivera

Rancho Mission Viejo | United States

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In my own words

— Tyson

From an early age I learned that the evolution of art is just as important as the art itself.

I have learned to create art and direction that is not only progressive, but also falls within the parameters of a target market’s buying tendencies. I find great value in developing with my customer the “why” of a brand and analyzing the evolution of the consumer’s buying power to forecast where it will go next driving business for diverse industries. I have a passion for creating sharp, professional, and unique designs and messages that immediately attract attention and drive responses. Skilled in developing high-impact marketing materials, brand identities and print designs. Track record of meeting the most demanding deadlines and communicating effectively with design teams. Specialized in brand strategy and creative development providing the customer with knowledge and insight into how to best leverage their marketing and visual efforts.

I have worked in the graphic design industry for more than 13 years. From starting my own clothing company in 2005 to designing creative campaigns, identities, and assets for many Fortune 500 retailers. Some of the companies and brands I’ve had the pleasure of working with include Callaway Golf, Odyssey, O-works, Toulon Design, CG Creative, Microsoft Enterprise, Quiverr Creative, Coomber Wines, Level Entertainment, JCPenney, Kohl’s, Target, Walmart, Macy’s, Reebok, Sauvicito, Red Rock Casino, Marvel, Party Favor Music, Hang Ten, Disney, Rastaclat, and Star Wars.

Expertise

Brand Design, Identity Development, Creative Strategy, Project Management, Concept Design, Graphic Direction, Graphic Design, Design Strategy, Content Curation, Market Evaluation, Packaging Design, Logo Design, Trend Forecasting, Team Management.

Qualities

Effective Communication, Deadline and Goal Driven, Creative Issue Resolution, Flexible and Adaptive, Team Player, Resilient, Focused, Imaginative, Courageous, Good Design Sense, Punctual and Efficient. Diplomatic, Executes on Strategy.

Proficiency

Adobe Program Suite - Photoshop CC, Illustrator CC, InDesign CC, Acrobat DC, Lightroom CC, Bridge CC Microsoft Office Suite – MS Word, MS Excel, MS Outlook, MS PowerPoint

Recommendations

“ Tyson tackles the most complex creative initiatives with a refreshing level of quiet confidence. Plain and simple the guy is a damn good artist and able to tackle all sorts of different aesthetics and forms of media with ease. His creative process looks strait out of the movie A Beautiful Mind like Einstein trying to come up with his theory for relativity. He does well with direction very receptive to feedback. Highly Highly recommended! ”

- Ryan Mulvany / Executive Vice President Quiverr Collective

“ Tyson was one of our strongest designers in the department. I worked with him on a variety of projects and each one was met with enthusiasm and a willingness to always deliver the best to each retail partner. He was always able to look at the needs of different accounts and deliver content that lead to best-sellers in the industry. His reliability and dependability in our fast-paced and deadline driven environment, was a standard for others to match. I highly recommend Tyson for any team.”

- Seth Whynaucht / Vice President of Creative Hybrid Apparel

“ Tyson is the BEST of the BEST. One of the most talented, engaged, genuine people you'll ever meet! I have worked with Tyson on creative projects ranging from simple presentation decks for investment firms for our company to full blown Brand Development, logo creation and packaging for a variety of product categories including beauty, home & kitchen, wine, etc. I have watched Tyson flawlessly execute logo and branding concepts to meet the needs of multiple esthetic palates with an eye not many possess. He brings a creative vision to life with patience, exceptional construction and amazing technicality. His unique creative vision is truly remarkable. Tyson is a kind, reliable and hard-working human being. I would be happy to speak in greater detail regarding a reference for Tyson. On a scale of 1 - 10, Tyson is an 11. ”

- Kate Kalil / Senior Vice President of Operations Officer Quiverr Collective

“ Tyson has an incredible ability to apply his experience and skill set to a wide variety of different product categories and situations. It's rare for designers to dream up brand concepts, and also utilize their technical skills to manifest those concepts in a timely manner. I worked with Tyson in a fast paced, deadline driven environment. Tyson always delivered with outstanding work. His dependability and "cool under pressure" made him a valuable asset to the team. I've had the opportunity to work with many designers in the past. I can definitely say Tyson stands out among the rest. ”

- Mark Lathrum / Director of Digital Strategy and Client Services Quiverr Collective

Trajectory

Apr 2019 — Aug 2019

Sr. Marketing / Brand Designer · U Brands

• Lead the evolution, definition, and execution of U Brands marketing while assisting in crafting a comprehensive visual identity. • Collaborate with a cross-functional content team to evolve a concept into customer-facing content from design exploration through front-end development. • Work closely with the sales team to build out presentations, sales sheets, Flyers, and catalog pages. • Manage production of marketing communications from concept to execution. • Manage and create assets for all social media platforms and websites. • Research and review current trends within the scope of current target CPG landscape. • Build the content production strategy, governance plan, and editorial standards for content across all channels. • Develop detailed project plans to monitor and track progress. • Spearheading content initiatives to boost engagement and gain/build trust with our customers • Develop guidelines and standards for content creation.

Apr 2017 — Feb 2019

Sr. Graphic Designer · Callaway Golf

• Develop brand direction for new products in both hard goods and soft goods markets, domestically and internationally. • Conceptualize, develop and execute branding strategy and assets for 2019 soft goods products in green grass and big box stores while evaluating current brand position and target markets. • Collaborate, develop, and present a wide range of visual solutions for core products both online and in-store execution that remained in-line with go-to-market strategy and team action plans. Brands created communications for: Odyssey, Odyssey O-Works, Toulon, Toulon Garage, Stroke Lab, Epic Drivers and Irons, Epic Flash Drivers and Fairway Woods, Apex Irons, Big Bertha Irons and Hybrids, Rogue Irons and Driver, Chromesoft (X), Supersoft, ERC Soft. • Design and assist in global launch assets for key products across multiple channels including online and in-store. • Evaluate market retail space and create packaging that’s innovative, competitive and engaging. • Effectively managed multiple projects in a fast paced, ever changing environment • Work with and receive input from retail account and brand teams to insure work remains in the brand voice and look

Feb 2016 — Mar 2017

Art Director / Sr. Graphic Designer · Quiverr Collective

• Lead and direct all creative direction for proprietary brands both on Amazon and externally. • Develop brand strategies and positioning for new products and evaluate existing ones based on their market viability. • Develop a wide range of visual solutions for proprietary products and agency brands while targeting new markets and customers. • Collaborate and present in online strategy meetings for product releases. • Create all online media for product launch initiatives while managing outsourced creative efforts all within brand guidelines and project scope(s). • Evaluate market retail space and create packaging that is innovative, competitive and engaging. • Developed corporate identity for parent company and brand assets for cross-functional applications • Conceptualize new corporate interior and company layouts based on workflow function and traffic flows needs.

Jan 2009 — Jan 2017

Committee Chairman - Board of Directors · Black Book Sessions Inc. - Non-Profit Organization 501C3

• Volunteer committee chair contributing to the management of the Black Book Sessions Inc. organization, a nonprofit creatively run art-event series dedicated to the empowerment and inspiration of young creative minds through community events and yearly scholarship giveaways made possible by generous sponsor and donor contributions. • Lead a team of up to 11 people in meeting and exceeding organization’s objectives, from day-to-day task lists to full event action plans. • Develop brand strategy and strategic alliance through corporate partnerships. • Direct printed media to best facilitate partner objectives while providing dual benefit to the organization. • Lead and organize all meetings, strategize team efforts and utilize current assets to achieve both short term and long-term goals. • Balance and maintain financial records to provide organization’s sustainability and growth. • Develop external timelines to optimize organization’s goals and objectives, maintaining overall mission scope. • Lead team in the development of internal and external organizational roles. • Meet with executives of parent sponsor to develop best business practices and insight to ensure they are in-line with overall objectives and organization’s direction. • Develop promotional plan in line with annual calendar and strategize efforts to gain community involvement and participation for planned events.

May 2008 — Feb 2016

Sr. Graphic Designer · Hybrid Apparel

• Create full graphic lines for 10+ Fortune 500 companies ensuring market viability while maintaining graphic guidelines and customer brand recognition. • Consult and conceptualize graphic direction with creative director using industry design software, photography, typography and image editing practices to develop a wide range of visual solutions. • Prepare and present branded assets, preliminary designs and mock-ups for projects according to presentation scope, objectives, selling reports and client requests. • Prepare final layouts, suggest alterations and manipulate photos for production designs and meetings, confirming deliverables meet expectations. • Company-wide November employee of the month for Productivity and YTD product sell-through.

Apr 2012 — Feb 2015

Brand Strategy Consultant / Brand Designer (Freelance Contract) · Mercedes Group International

• Developed branding direction and guidelines for company. • Created logo and printed media for advertising and promotion. • Designed property branded collateral. • Increased business by effectively managing large, multi-faceted campaigns from the concept to completion. • Direct workflow and creative resources and provide creative direction & leadership

Jan 2010 — Apr 2011

Brand Strategy Consultant / Brand Designer (Freelance Contract) · Level Entertainment

• Developed artist identities and branded likeness across multiple platforms. • Lead and oversee creative development of cobranded content. • Provided comparison research insight into market and competing brand positions. • Developed branding guidelines and collateral for multi-functional applications. • Created graphic line of apparel and merchandise based on current market trends and budgets. • Met and guided press checks for all merchandise within brand guidelines and project scope(s). • Created and evaluated timelines to meet market demand and tour date needs. • Strategize online product line and identity based on album design and market segmentation. • Lead concept, creative development, and presentation of new promotion and communication efforts.