Tyler Willardson
BSBA Graduate · Catch Surf®
Lake Forest, CA
In My Own Words
I am an analytically driven professional and recent graduate with a Bachelor of Science in Business Administration, bringing a strong academic foundation in data analysis, strategic decision-making, and business operations. I have extensive experience in e-commerce, including Shopify business management, warehouse operations, marketing, order fulfillment, wholesale account management, and multi-channel sales strategy. Skilled in leveraging data insights to optimize workflows, enhance productivity, and drive strategic growth. Proven success in developing and scaling brands through digital marketing initiatives that reached millions of users, while securing high-value sponsorships and partnerships. Proficient in ERP systems, inventory management, website development, content creation, and the production of targeted marketing materials. Committed to continuous professional development and delivering measurable value across all areas of business operations.
Work Experience
Operations and Customer Service Representative
Catch Surf®2024 – Present
Promoted to lead nationwide e-commerce operations, overseeing order fulfillment, inventory management, and digital channel optimization across U.S. warehouses and retail stores.
- Optimized Shopify order routing logic between East Coast, West Coast, and 4 Southern California retail locations — correcting 32% of total orders that have been misrouted, achieving an estimated $41k - $53k in annual shipping cost savings through smarter distribution.
- Leverage performance data to refine routing logic, reduce delivery times, and eliminate inefficient shipments.
- Oversee a team of sales reps by processing orders for their wholesale accounts, tracking performance, and ensuring all orders are processed, fulfilled, and paid promptly.
- Manage and optimize fulfillment through TikTok, Instagram, Meta, and dropship partnerships.
- Manage retail store inventory, invoicing, and inter-store transfers to maintain accurate stock levels.
- Direct Amazon initiatives, enhancing product listings, keywords, and brand visibility to drive measurable sales growth.
- Proficient in Shopify, Amazon Seller Central, Klaviyo, Loop, NuORDER, and CRM/ERP systems, using data-driven insights to inform business and fulfillment strategies.
Retail Sales Associate
Catch Surf®2024 – 2024
Responsible for delivering exceptional customer service, assisting and guiding customers in finding and purchasing products best fit for their needs, and maintaining an organized store environment. Meet sales targets, handle transactions, and contribute to a positive shopping experience for customers.
Brand Manager
Shawn Illingworth Racing2022 – 2024
Managed three business units encompassing an Automotive Wrap Shop, Automotive Service/Modification Shop, and Professional Driver Race Program. Developed content for various social media platforms using the latest trends and marketing strategies. Oversaw multiple sponsor contract agreements and played a key role in shaping the brand's identity, including logo, name, verbiage, color scheme, creatives, and target audience. Led employee groups, collaborated with sponsors, suppliers, and designers, and actively contributed to daily tasks. Spearheaded the development of sponsorship proposals, brand deals, advertisements, business trips, budgets, finances, and overall brand strategy to achieve set goals each season.
Marketing Manager
Spartan Graphics2021 – 2022
Managed and ran social media accounts using strategic plans to drive engagement, increase sales, and brand identity. Produced and edited all photos and videos for posts. Responded to comments, messages, and other service inquiries. Built and optimized the shop website, and connected the company to all search platforms for maximum reach. Customer liaison for appointments, scheduling vehicle pick-up, and service payment collections.
Assistant Manager
Domino's Pizza2017 – 2020
Responsible for opening and closing crews at multiple locations. Set up and prepared equipment, food items, store signage, and seating area for the day’s customer flow. Kept labor costs at or below budget. Increased productivity and efficiencies resulting in increased sales and improved customer satisfaction.
Education
California Coast University
2023 – 2025
Saddleback College
2019 – 2021
Projects
Multimedia Portfolio
https://Tylerwillardson.comOver the years, I’ve developed a multimedia portfolio that brings stories to life through emotion and authenticity. I’ve worked with brands, influencers, and professional athletes to create dynamic content that connects — from action-packed shoots and lifestyle campaigns to documentary-style storytelling. My work focuses on capturing real moments that resonate, blending creativity with a sense of energy and purpose behind every frame.
